EVANSTON, Ill. - eTradeWire -- In this disrupted environment where consumer loyalty is up for grabs, business intelligence and data-driven decision-making are key to success. These are musts to capitalize on opportunities in e-commerce, which is projected to grow by nearly 20% in 2021 (eMarketer).

Amid this growth, Ironbridge Software announces the launch of Line Item, a new performance analytics platform to drive more profitable e-commerce with better insight into e-analytics and product attributes. Line Item by Ironbridge Software provides business intelligence solutions for consumer packaged goods (CPG) and retail companies.

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Line Item highlights the following:

• Share of Page – Is your e-Commerce SEO working across all search terms, on all sites?
• Pricing – Price analysis including item-by-item comparisons, alerts when action needed
• Trends – Detect new trending items
• Competitors – Line Item captures all product attributes including brand, manufacturer, form, packaging, flavors, scents, nutrition facts, drug facts, etc. We use these attributes to identify competitor items.
• Availability – Delivery times, charges and item availability both 1P and 3P fulfillment.

The launch comes with many businesses looking to build e-commerce analytics expertise as shopping trends shift.

"In our 'new normal,' the most successful online brands and retailers will be those that gain greater visibility into how product attributes, pricing and promotions perform—or don't" Ironbridge CEO and founder Michael Dickenson said. "Line Item gives you the insights necessary to execute informed shifts in strategy."

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Built especially for CPG and e-commerce, Line Item enables a deep dive into e-analytics to help e-commerce marketing professionals, data scientists and brand managers understand more about share of sales, pricing strategy, product trends, competition, and supply chain attributes.

With Line Item, marketers can optimize their e-commerce SEO strategy across all keywords on retailer websites and online marketplaces. With Line Item, they can find out how their brands or items are ranking, if their promotion strategy is working, and if long-tail keywords are worth promoting. The analytics platform analyzes page share, rank by item, brand, form, in fact by any attribute.

Line Item also enables a deep dive into each product to capture all attributes to reveal what drives value. These include brand, manufacturer, form, packaging, flavors, scents, nutrition facts, and drug facts. Product attribute insights can help e-commerce marketing professionals detect competitor activity, including the launch of new items.

Find out more here.