ROCHESTER HILLS, Mich. - eTradeWire -- Carter's, Inc.: Carter's, the nation's leader in baby and childrenswear, is opening a brand-new store for the first time in Rochester Hills, Michigan, with a new retail environment designed to help families shop, discover and connect.

Located at the Village at Rochester Hills, metropolitan Detroit's premier outdoor lifestyle shopping and dining destination, the store will open at 340 North Adams Road on Thursday, November 12, with a ribbon-cutting ceremony at 10 a.m. and specials and giveaways throughout the weekend.  The new concept store is designed around how today's parents shop, with Carter's, OshKosh B'Gosh, Little Planet, and Skip Hop organized by a child's size and stage, family spaces that make it easy to stay awhile, and year-round community events that give families more reasons to come back. This opening will mark one of four stores across the nation designed with this new concept this year.

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"Stores are where we bring the Carter's brand to life and build meaningful connections with families," said Mike Rubringer, SVP of Store Operations at Carter's, Inc. "Our Rochester Hills store creates a more engaging experience for families, with new opportunities to shop, connect and make Carter's part of the moments that matter most."

The opening reflects Carter's continued investment in its physical retail experience, pairing the brand's trusted products with updated store environments and activities designed for today's families.

Families can also look forward to seasonal events at the Village of Rochester Hills location, including:

• Saturday, November 14: Carter's monthly DIY Days kids' workshop featuring a Thanksgiving-themed "Table Turkey" KiwiCo activity for families to enjoy together.
• Saturday, December 5, 12–3 p.m.: Complimentary monogramming on one item with a $60 in-store purchase. Initials only; up to four items per customer. In-store purchases only.
• Saturday, December 12, 10-12pm: Carter's monthly DIY Days kids' workshop featuring a holiday-themed Santa and Snowman Wobbler KiwiCo activity for families to enjoy together.

The addition of Carter's will further enhance the family-friendly shopping experience at the Village of Rochester Hills. While guests can find children's apparel selections within several existing retailers, Carter's will become the Village's first dedicated children's apparel retailer, providing families with a specialized destination focused exclusively on the youngest members of the family.

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For more information on the Carter's brand, visit https://www.carters.com/ (https://protect.checkpoint.com/v2/r01/___https:/www.carters.com/___.YXAzOmV4cGFuZG1hcmtldGluZ2dyb3VwOmM6b2ZmaWNlMzY1X2VtYWlsc19hdHRhY2htZW50OjA0OGZmZWIzYjYwYTUwOTYyNjcyYzU2YzcyODMxZDg2Ojc6MTc2MTo3NjkxMjQ1N2NjMjI5NTQ3MTI5OWVlNTA3YTc4MmFkMTkwMWZlMmJiZjYz...). For more information about the Village of Rochester Hills visit, www.TheVORH.com.