DES MOINES, Iowa - eTradeWire -- DES MOINES, Iowa, Nov. 12, 2026 — Avenue Cruisers Co. LLC, a Des Moines vehicle company founded by Marine Corps veteran Bill Morton, today opened orders for its electric low-speed vehicle lines: Avenue Haulers, built for commercial and institutional fleets, and Avenue Cruisers, built for personal use. Every vehicle is built on demand — Avenue stocks no inventory, and no production run begins until enough orders for that model are in to build it properly.

"That is the whole idea," said Morton. "A campus, a city crew, or a family orders the vehicle, the run fills, and we build exactly those vehicles, the same way, with the same checks, whether it is one unit or a fleet of a hundred. Nobody's money sits in a field of unsold vehicles, and nobody pays for that overhead in the price."

The Avenue Haulers line covers the work fleets actually run every day: cargo and parcel carriers, turf and grounds vehicles, refuse and service bodies, patrol and enforcement units, airport and marina runners, and the People Porter, a people mover seating six adults plus two children, for resorts, campuses, and venues. The Avenue Cruisers personal line is led by the Metro, a compact enclosed three-seat vehicle. Published prices run from $8,995 to $25,495 at avenuecruisers.com, where every model page shows its current production run — how many vehicles the run needs, how many are ordered, and how many are still pending — in public, updated as orders land.

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The vehicles are electric, run at low-speed-vehicle class speeds of up to 25 mph, and cost roughly four cents a mile to run. Every model carries a five-year frame warranty, a seven-year battery warranty, and a two-year warranty on all other components. Retail orders are placed with 75% due when a production run locks and the balance before delivery; public and institutional buyers can order by purchase order, with 25% due Net 15 after the order and the balance of 75% due Net 15 after delivery.

Avenue's sister line, Avenue Shifters — a bicycle that shifts its own gears, built for riders the hills have started to beat — is funding now on Kickstarter through December 27.

Orders, model pricing, and the live production-run counters are at avenuecruisers.com. Institutions can reach the purchase-order desk at bill@aitoolsfortoday.com or (515) 305-7720.

About Avenue Cruisers Co. LLC: Avenue Cruisers Co. LLC, doing business as Avenue Shifters, is a Des Moines, Iowa vehicle company building electric low-speed vehicles for fleets and families, and automatic-shifting bicycles. The company sells build-on-demand only: no stocked inventory, no fine print, and every production run visible to the public on its website.

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https://avenuecruisers.com