MIAMI - eTradeWire -- 9 Strokes, the fashion media company founded by Joe Matos, has published its report on Milan Fashion Week Spring/Summer 2027, held September 22 to 28, 2026.

Prada won the week. It ranked No. 1 on every ranked best-of list the report checked and led Instagram media value with 81.0 million euros.

Fendi was the most covered house of the week, appearing in 9 of 10 best-of lists. Bottega Veneta was named the critical darling, and Gucci the legacy power player.

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Moschino had the debut of the season, with the house's new creative directors showing their first collection. Thai stars Tle Matimun and Firstone Wannakorn, both at Moschino, led celebrity social share at about 20.5% each, and Faye Peraya was the week's top voice by media value.

About 9 Strokes:

9 Strokes is a fashion media company founded by Joe Matos (@JoeMatosRunway). It covers fashion weeks worldwide in 4K video, publishes a report after each major fashion week, and licenses runway footage to media through the 9 Strokes Wire. Learn more at https://9strokes.com

The full Milan Fashion Week SS27 report is available at https://9strokes.com/reports/milan-ss27/