ALLENTOWN, Pa. - eTradeWire -- As the holiday season approaches, New Bethany, Provident Bank, Jaindl Farms and the Lehigh Valley IronPigs are joining forces for the annual Bob Price Memorial Turkey Drive on Friday, Nov. 20, 2026. The community-wide initiative aims to collect 2,500 turkeys to help ensure neighbors experiencing food insecurity across the Lehigh Valley can celebrate Thanksgiving with a traditional holiday meal.

Community members are encouraged to visit the ballpark at Jefferson Park in Allentown from 7 a.m. to 3 p.m. to donate 10- to 12-pound frozen turkeys.  The collected turkeys will be distributed to 25 local area nonprofit agencies, schools, and community organizations throughout the Lehigh Valley, helping ensure families across the region have access to a Thanksgiving meal.

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"Thanksgiving is a time when people come together around a shared meal, and every neighbor deserves the opportunity to experience that sense of connection and belonging," said John Marc Rittle, Executive Director of New Bethany. "

Last year's drive distributed over 2,000 turkeys across the Lehigh Valley. Of those, 300 went directly to New Bethany neighbors, who also received traditional Thanksgiving sides. This year, the four partnering organizations aim to collect 2,500 turkeys to expand the drive's impact and help more neighbors experiencing food insecurity celebrate Thanksgiving with dignity.

"Collaborative leadership means bringing people and organizations together around a shared purpose to make a meaningful impact in our community," said Andrea Reid, vice president and corporate events manager, Provident Bank. "The Bob Price Memorial Turkey Drive is an example of how we can turn that shared commitment into action."

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"As a local producer of turkeys and turkey products, we're proud to help bring a Thanksgiving tradition to tables throughout the Lehigh Valley," said David M. Jaindl, owner and president of Jaindl Farms. "Supporting New Bethany's Turkey Drive is a meaningful way to share what we do best and help our neighbors enjoy a holiday meal with their families."

"As a team that knows a thing or two about bacon and pork, we're more than happy to share the spotlight with turkeys for a great cause. Our fans always step up to the plate, and we can't wait to see the community rally together to ensure our Lehigh Valley neighbors enjoy a safe, full and happy Thanksgiving," said Kurt Landes, president and general manager of Lehigh Valley IronPigs.

Additional support for this year's drive is provided by B. Braun, BSI Corporate Benefits, and US Cold Storage.

For more information, visit: newbethany.org/event/turkey-drive/