LOGAN, Utah - eTradeWire -- Quadra, a software platform connecting print on demand sellers with independent print shops and manufacturers, announces a free live online launch event on Thursday, November 19, 2026, at 8 p.m. Eastern / 6 p.m. Mountain. Registration is free at https://masterclass.goquadra.com/nov-19-launch-....

The event introduces a different approach to print on demand: instead of selecting a product from a manufacturer's existing catalog and adding artwork, sellers can create the physical product itself.

During the live presentation, Quadra plans to demonstrate a seller turning an original product idea into a finished product ready for production, creating the actual product, including its shape, rather than decorating a product that already exists.

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Traditional print on demand gives sellers a convenient way to offer products without buying equipment or holding inventory. But sellers are generally limited to the same shirts, mugs, ornaments and other products available to their competitors.

Quadra builds on that model by giving sellers the ability to create original products using flat laser engraved surfaces. Sellers can develop their own shapes and product concepts instead of being restricted to a predefined catalog.

Quadra aims to preserve the convenience that makes print on demand attractive: no machines to purchase, no inventory to stock, and production and fulfillment handled by manufacturing partners, with no markup added to the manufacturer's production pricing.

"We built Quadra inside a working print shop, so we see both sides of this problem," said Brian Rueckert, co-founder of Quadra, who operates a laser and UV print shop in Utah. "Sellers want to create products that are different from what everyone else is selling, but they're limited by what's in a supplier's catalog. At the same time, local shops have equipment and capabilities that sellers don't know how to access. I've seen shops send jobs overseas or turn work away because they can't keep up with the manual work. We're building Quadra to connect those two sides, keep more of that production local, and give sellers a way to create products that are uniquely theirs."

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For independent print shops and manufacturers, Quadra is designed to automate the manual work of managing production, while connecting shops with sellers who need products manufactured and shipped.

About Quadra
Quadra is a software platform being built to connect print on demand sellers with independent print shops and manufacturers. It combines original product creation, production management and access to manufacturing partners.

Learn more at https://goquadra.com.

Media contact: Quadra, support@goquadra.com