CHICAGO - eTradeWire -- On/Special, an AI-powered social media management service for independent small businesses, has launched its beta, enabling business owners to manage their social media entirely through text messages.

Instead of learning new software or managing a dashboard, owners simply text an update or real business photo. On/Special uses AI to create branded social media posts that can be reviewed, edited, and approved by text before publishing to Instagram, Facebook, and Google Business Profile.

Making AI work for small businesses

Small-business owners often struggle to maintain an active social media presence while serving customers, managing employees, and running daily operations. On/Special removes those barriers by making social media management as familiar as sending a text message.

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"Small-business owners don't need another app to learn or another task on their to-do list," said Jill Inglis, founder of On/Special. "I wanted to create something that lets them benefit from AI without having to become AI experts or social media marketers. If they can send a text, they can share what's happening at their business."

Early beta adoption across local businesses

On/Special is currently in beta with independent businesses across multiple industries, including restaurants and home services. One HVAC business that previously had no social media presence is now regularly posting completed jobs using On/Special.

The service is designed for restaurants, retailers, salons, fitness studios, pet service providers, contractors, and other local businesses. Authorized employees can also contribute updates and publish content directly from their phones.

On/Special uses authentic business photos rather than AI-generated imagery and adapts content to each business's brand and communication style.

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Built by an experienced marketing and technology leader

On/Special was founded by Jill Inglis, who brings more than 20 years of experience in marketing, technology, and business transformation.

The company is refining its service through the beta program ahead of broader commercial availability.

For more information, visit https://www.onspecial.app.

About On/Special

On/Special is an AI-powered social media management service that lets independent small businesses create, review, approve, and publish social media posts entirely through text messages. With no apps, dashboards, or marketing expertise required, On/Special helps busy owners maintain an authentic social media presence with less effort.