WOODBURY, N.J. - eTradeWire -- Swedesboro, NJ – Ginsey Industries, Inc. ("Ginsey", the "Company", or the "Group"), dba Ginsey Home Solutions, a leader in the branded Juvenile and Housewares categories, announces the purchase of Brayniacs, LLC, the inventive leader of the Wad-Free® brand of solutions for tangled bed linens.

Wad-Free, originally featured on ABC's Shark Tank by inventor Cyndi Bray, comprises innovative products that solve the problem of tangled, wadded, damp, and musty bed linens in the washer and dryer. The products help prevent bed linens from tangling and trapping other garments during wash and dry cycles. Linens and garments are dry with fewer wrinkles. Wad-Free saves time, energy, and money, as it reduces wet items from getting trapped in the sheets. The brand is sold primarily from its own website, on Amazon.com and on Walmart.com. The acquisition provides Ginsey an opportunity to expand the product line and offer additional avenues of distribution.

Stephanie Leichtweis, Chief Executive Officer of Ginsey, said, "The purchase of Brayniacs will enhance our focus on growing our Laundry solutions categories by providing innovative, patent-protected, and scalable products to further our omni-channel distribution. It also gives Brayniacs more opportunities to grow by being part of a larger consumer products company."

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"As the founder of Brayniacs and inventor of Wad-Free, I am passionate about the products and their future market potential," stated Cyndi Bray. "Therefore, I am extremely happy to be partnering with Ginsey. They have a long history of developing innovative, value-driven home solutions, and I trust that they are going to take Brayniacs and its products to another level."

About Ginsey Industries, Inc.

For 70 years, Ginsey Home Solutions has remained a multi-disciplined leader in manufacturing and distributing Juvenile and Housewares brands. As an agile, consumer insight driven and customer focused innovator, Ginsey operates on a success-proven formula that delivers originality, a premiere portfolio of national brands, and noteworthy customer relations based on deep consumer insights. Dedicated to superior craftsmanship and pioneering designs, Ginsey still manufactures several products at our Southern New Jersey facility (USA). For more information, please visit https://Ginsey.com.

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About Brayniacs, LLC

Brayniacs founder, Cyndi Bray, was fed up with her sheets wadding-up in the laundry, so she invented the solution. Cyndi launched Wad-Free® for Bed Sheets direct-to-consumer during the pandemic, quickly turning her laundry pet peeve into a successful company and a global household name. As the first-ever solution to tangled, twisted, balled-up bed sheets in the washer and the dryer, patented Wad-Free products have received accolades from Good Housekeeping, Real Simple, Reader's Digest, and many more. Cyndi pitched Wad-Free on Shark Tank, causing an epic Shark fight.

For inquiries, please contact:

Scott Raskas
Marketing Manager
sraskas@ginsey.com
Office: 856-214-4027, x171