MELBOURNE, Australia - eTradeWire -- Forget endless browser tabs and frantic price comparisons. Imagine finding the absolute cheapest price for any product you desire, instantly. That's the audacious promise of Zipcart, a new app poised to disrupt the online shopping landscape with the help of a Nobel Prize-winning economic theory.

From Pandemic Frustration to Nobel-Inspired Innovation

The year is 2020. Amidst lockdowns and online retail binges, British entrepreneur Amir Akhrif FRSA, a two-times Cannes Lion award-winning veteran of the e-commerce world and graduate of the London School of Economics, grapples with a familiar shopper's pain point: information overload and price uncertainty. Inspired by the work of Robert Wilson and Paul Milgrom, Nobel laureates for their groundbreaking research on auction fairness, Akhrif envisions a solution.

The Product Graph Revolution

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Zipcart transcends traditional search engines by building a massive "Product Graph" — an intricate map of billions of products across hundreds of thousands of online stores. Powered by sophisticated algorithms and AI, Zipcart crawls the web in near real-time, uncovering the best deals and price fluctuations with unmatched speed and accuracy.

No More Information Asymmetry

Gone are the days of agonizing price comparisons. Zipcart empowers you with:

• Real-time price tracking: Get instant alerts when your desired product's price changes, ensuring you never miss a bargain.
• Granular price history: Gain valuable insights into historical pricing trends, helping you identify genuine deals and avoid inflated prices.
• Seamless in-app purchases: No more switching between apps or websites. Securely buy any product directly within Zipcart.

Beyond Price: A Shopping Experience Redefined

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Zipcart goes beyond mere price comparisons. It offers curated product selections, detailed descriptions, and user reviews, all within a sleek and intuitive interface.

Vision: Price Democracy through Technology

"Zipcart tackles the fundamental 'information gap' highlighted by Wilson and Milgrom", explains Akhrif. "By democratizing access to real-time pricing data, we empower consumers and challenge the status quo of online retail."

Join the Waitlist: Be an Early Adopter of the Shopping Revolution

Zipcart is poised to transform the way we shop online. Join the waitlist at https://www.zipcart.app and be among the first to experience the power of price transparency and intelligent product discovery.

This is more than just an app; it's a movement towards a fairer, more efficient online shopping experience for everyone.