LAS CRUCES, N.M. - eTradeWire -- The 3rd Annual "Día De Los Muertos in Las Cruces: Arte, Música y Cultura" celebration with support from the City of Las Cruces

Marigold-draped ofrendas, gleaming lowriders, live music, and the scent of café de olla will fill the heart of downtown this Día de los Muertos. Powerhouse Diva, LLC Events will present the 3rd Annual Día de los Muertos in Las Cruces: Arte, Música y Cultura on Sunday, November 1, 2026, at the Downtown Plaza de Las Cruces, 100 N. Main St.

General admission from 5 to 9 p.m. is free and open to all ages. An Early Access VIP Reception from 3 to 5 p.m. gives local vendors, artists, and small businesses more time to connect with shoppers.

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Now in its third year, the celebration makes its debut on the Downtown Plaza, the city's main stage for community gatherings, with the support of the City of Las Cruces and its sponsors and partners.

"Three years ago, we started this celebration with a simple hope: to celebrate this beautiful tradition in the heart of Las Cruces, honoring our loved ones together with color and pride," said Maria Lupe Hernandez-Muñiz, founder of Día de los Muertos in Las Cruces and Founder & CEO of Powerhouse Diva, LLC Events. "Each year, we listen to our community and build on that vision. This event is my love letter to Las Cruces."

Event Highlights

• Free Pan Dulce & Café de Olla, sponsored by Tacos & Shell-ah's, while supplies last
• Live Music & Dance from Grupo Canek Prehispanic Dance Group, Ballet Folklórico Lunara, Mariachi Alma de Las Cruces, and Mariachi Águilas
• Lowrider Show & Shine by Slow & Low Car Club Nuevo Mexico
• Juried Art Exhibit Contest featuring Day of the Dead–inspired works
• Community Organizations Ofrenda Contest, with an audience vote and a cash donation to the winning organization
• Community Ofrenda, supported by Hutton Broadcasting, where anyone may place a copy of a loved one's photo
• Food Trucks & Antojitos, sponsored by La Reyna Michoacana
• Vendors' Mercadito, Calavera Decorating, Alma d'Arte student Alebrijes, dual citizenship information with DNExpress, and a Silent Auction

Partners include the City of Las Cruces, Las Cruces Hispanic Chamber of Commerce, Main Street Las Cruces Arts & Cultural District, and Hutton Broadcasting.

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Spanish-language interviews are available.

Attendees 18+ are asked to register at https://lascrucesdiadelosmuertos.com/.