NASHVILLE, Tenn. - eTradeWire -- Baltzer Marketing has launched The Brent Baltzer Show, a new podcast hosted by agency founder Brent Baltzer. Drawing on his experience marketing law firms since 2014, Baltzer explores marketing, business growth, and the decisions business owners face.

"I just want to talk to lawyers about how marketing works in the legal field," Baltzer says in the show's trailer. "Help tie it all together, help explain how it works, and how it can drive long-term growth."

In the first full episode, "Google Is Not Your Advisor," released October 16, Baltzer talks about the advice law firms get from inside their own Google Ads accounts. He covers what Google's representatives kept asking for during his years as a Google Partner, the incentives behind their recommendations, what the trade publication PPC Land found about how Google can use what advertisers type into its AI assistant, and why he keeps control of the ad copy instead of letting Google write it.

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"Lawyers in particular should recognize this relationship for what it is," Baltzer says in the episode. "It's the counterparty. It's the company on the other side of the transaction. And you should evaluate its advice accordingly."

Future episodes will feature conversations with entrepreneurs, business leaders, and other guests offering interesting perspectives on marketing, business, and growth.

The trailer and the first episode are available now on Spotify (https://open.spotify.com/show/0JdlnYDOx1y6zBVUuEbLx0), Apple Podcasts (https://podcasts.apple.com/us/podcast/the-brent-baltzer-show/id6823779403), Amazon Music (https://music.amazon.com/podcasts/e7de96c7-6114...), and YouTube (https://www.youtube.com/@TheBrentBaltzerShow), and at brentbaltzer.com.

About Baltzer Marketing: Baltzer Marketing is a marketing agency for law firms, founded by Brent Baltzer in 2014. The agency runs Google Ads, SEO, local search, content, and social media for its clients. Learn more at baltzermarketing.com.