LOS ANGELES - eTradeWire -- The largest Mexican film festival outside of Mexico, Hola México Film Festival presented by Toyota All-Electric Family, announces this year's selections for its 18th annual edition on September 25-October 3rd, 2026, during Hispanic Heritage Month.

The Hola Mexico Film Festival, presented by Toyota All-Electric Family, will kick off with opening night activities featuring a screening, red-carpet event, and after-party for the film "Loco México Magico" directed by Carlos Santos. This screening will take place at The Montalbán in Hollywood.
Trailer: https://youtu.be/8d6kzhTAaIg?si=_pNZoR1JPi91PTZE



The celebration will continue the following day with the Los Angeles premiere and red-carpet event for the concert-film featuring Mexican rock superstars Zoé, MEMOREX + REXSEXEX Y MÁS. Directed by Rodrigo Guardiola and produced by Olmo Guerra, the film will be presented at The Montalbán in Hollywood.
Trailer: https://youtu.be/0m0-B1dU4Co?si=cG5AtN7xuh0dHbiA



A special showcase of the film Los Olvidados: Remastered Edition & LA premiere of Memoria de Los Olvidados (Memory of the Forgotten) is a documentary directed by Javier Espada. It explores Luis Buñuel's landmark 1950 Mexican film Los Olvidados (The Young and the Damned), which is registered on UNESCO's Memory of the World list and includes Alejandro González Iñárritu.

Amazon and Hola Mexico Film Festival presented by Toyota All –Electric Family: Premiere Series: El Juicio will premiere two episodes of the series, starring Mexican star Eugenio Derbez. Also screening is Prefiero La Muerte, directed by Sebastián Sariñana. Both series will screen on September 27 at The Culver Theater.

Samuel Douek, the founder and director of HMFF, expressed his excitement for the film festival's celebration. "18 years of celebrating Mexican cinema in LA is a strong statement about the community and their love for Mexican films!  At the same time, we're happy to continue celebrating Mexico's cinematic achievements worldwide.  Los Angeles and Mexico are connected in many ways, but cinema holds the strongest bond."

"Film has the power to connect people and inspire new perspectives across generations and communities," said Lorenzo Harris, Manager, Communities Media, Toyota Marketing. "We're proud to continue our support of the Hola México Film Festival during Hispanic Heritage Month and the storytellers who are shaping the future of cinema through fresh ideas and authentic voices. As one of the premier showcases of Mexican film in the U.S., the festival honors a rich cinematic legacy while creating opportunities for emerging talent to share stories that resonate far beyond the screen."

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This year's selections are as follows:

México Ahora:

• Juana Dir. Daniel Giménez Cacho
• En El Camino Dir. David Pablos
• La Peluca Dir. Emiliano Rocha Minter
• Sobriedad, Me Estás Matando Dir. Raúl Campos
• Una Familia A La Deriba Dir. Alfonso Pineda Ulloa
• El Jardín Que Soñamos Dir. Joaquín Del Paso
• Bailando Solo Dir. Gilberto González Penilla
• El Conserje Dir. Mauro Mueller y David Figueroa García
• A Toda Madre Dir. Max Del Rio
• Jardines Del Bosque Dir. Alex y Diego Barragan

Documentary

• Llamarse Olimpia Dir. Indira Cato
• Flamingos: La Vida Después Del Meteorito Dir. Lorenzo Hagerman
• Memoria De Los Olvidados Dir. Javier Espada
• Azul Oscuro, Azul Celeste Dir. Carlos Carrera y Carlos Bátiz
• Zoé: Memorex + Rexsexex Y Más Dir. Rodrigo Guardiola

Nocturno

• Hablando Con Extraños Dir. Adrian Garcia Bogliano
• No Me Sigas Dir. Eduardo y Ximena Garcia Lecuona
• Psicópata: El Asesino Del Conejo Blanco Dir. J. Xavier Velasco

Hola Niños

• La Marca Del Jaguar Dir. Victor Mayorga

The festival invites viewers to come together in celebration of Hispanic Heritage Month by showcasing some of the newest and most acclaimed Mexican films. The festival attracts over 10,000 cinephiles, featuring more than 20 films, many of which will have their U.S. or West Coast premieres during red-carpet galas attended by renowned actors and directors.

Hola México Film Festival presented by Toyota All-Electric Family will feature 20+ films and 20 short films from its filmmaker-focused program Tomorrows Filmmakers Today.

As part of this year's festival, Toyota collaborated with Andrea Porras Madero, a previous participant in Hola México's Tomorrow's Filmmakers Today program, to create an original cinematic short film inspired by the suspense and intrigue of a sci-fi thriller. The film showcases two of Toyota's All-Electric Family of vehicles, the Toyota bZ and C-HR, through a playful premise: while great movies may depend on characters making bad decisions, choosing a Toyota electric vehicle is an easy call.

The festival comprises the following sections:  México Ahora, Documental, Hola Niños, and Nocturno. México Ahora features the best of Mexican films released in recent years, covering every genre. Documental includes notable non-fiction films made by Mexican filmmakers. Hola Niños features films for the entire family. The Nocturno section offers offbeat stories and horror films.

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2026 Sponsors of the 18th Annual Hola Mexico Film Festival Presented by Toyota All-Electric Family.: Bilingual Sounds 88.5 HD2, DCA (Departamento de Asuntos Culturales, Los Ángeles), Delta//Aeroméxico, Maison Perrier,  LABO, LA Galaxy, Pico Rivera, Univision 34,  Contigo, UNAM Los Ángeles, and title sponsor Toyota All-Electric Family.

About Hola México Film Festival:
Founded in 2008, Hola Mexico Film Festival, the largest Mexican Film Festival outside of Mexico, strives to highlight the best and brightest talents in Mexican cinematography. Spanning comedies, dramas, horror films, and documentaries, the festival showcases high-quality films in a festive atmosphere in conjunction with exclusive parties and outdoor concerts.

Samuel Douek, Founder & Director of the HMFF earned his bachelor's degree in marketing from Mexico City's Anahuac University and his master's degree in Event Management in Sydney, Australia, where he founded Hola Mexico Film Festival. The festival has since grown into the largest of its kind outside of Mexico and is now a celebrated, yearly tradition held in the capital of the worldwide film industry, Los Angeles, CA.

About Toyota:
Toyota, creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands and directly employs nearly 64,000 people in North America (nearly 48,000 in the U.S.).

For almost 70 years, Toyota has assembled over 50 million cars and trucks in North America at the company's 14 manufacturing plants. In 2025, the company's plant in North Carolina began assembling automotive batteries for electrified vehicles.

Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.9 million cars and trucks (more than 2.5 million in the U.S.) in 2025, of which more than 47 percent were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

Editors, please note:
Hola Mexico Film Festival presented by Toyota All-Electric Family.: September 25-October 3, 2026
The screenings will be held at:
Opening Night at The Montalban  1615 Vine St, Hollywood, CA 90028
Regal Cinemas LA LIVE 1000 W Olympic Blvd, Los Angeles, CA 90015
Culver City 9500 Culver Blvd, Culver City, CA 90232
Cinepolis 8540 Whittier Blvd, Pico Rivera, CA 90660
Cinepolis 1233 District Dr Ste 100, Inglewood, CA 90303
Closing Night Screening + Concert at LA Plaza de Cultura y Artes located at 501 N Main St, Los Angeles, CA 90012

Tickets: https://www.holamexicoff.com/festival-2026/

Watch the 2026 promotional video:
https://www.holamexicoff.com/festival-2026/