GREENVILLE, S.C. - eTradeWire -- Plus-Plus USA, the American arm of the award-winning Danish toy brand known for its simple building shape, will return as an exhibitor at the 2026 Chicago Toy & Game Fair (CHITAG), November 7–8 at the Donald E. Stephens Convention Center in Rosemont, Illinois. CHITAG is North America's largest consumer toy and game fair.

At its 2025 debut, Plus-Plus brought 500 giveaway samples that ran out well ahead of schedule as families lined up to build. The brand quickly partnered with Chicago retailer Timeless Toys to meet demand on-site.

"We came to Chicago last year just hoping to introduce families to Plus-Plus," said Ryan Hamilton, CEO of Plus-Plus USA. "What we found was a room full of kids who couldn't put the pieces down. We're coming back ready for even more of that."

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This year's booth will feature hands-on building stations with Scooops, HEXEL, BIG, Activity Pads, and Pet Packets. Families can build with the Plus-Plus team, take home samples, and shop the collection on the show floor as part of the fair's Wishlist Weekend®.

Media and content creators interested in an on-site product demo or interview with company leadership may contact Jasmine Trocchia at Jasmine@plus-plus.us.

About Plus-Plus USA
Plus-Plus USA is the American division of Plus-Plus, a Danish toy brand built around one endlessly versatile building shape. Sustainably manufactured in Denmark using 100% renewable energy, Plus-Plus encourages open-ended, screen-smart creativity for kids and kidults alike. Learn more at plusplususa.com.