AUSTIN, Texas - eTradeWire -- Looop, the safety notifications app for families who care from a distance, today pledged that the people who use it will never become ad inventory. Looop never sells your data and doesn't work with advertisers. There are no ads in the app, no sponsored offers in its notifications, and no audience lists built from the places families go.

Looop brings weather, crime, spending, health, fitness, activity, and the shape of each day together to tell families when it might be a good time to check in on a loved one. When all is well, it stays quiet.

"When you ask your mom to join a safety app, you're asking her to trust you with where she goes every day. We don't want an advertiser anywhere near that, now or later, so we wrote it down as a pledge," said the team behind Looop.

The pledge:

• No data sales. Looop never sells your data, to data brokers or anyone else.
• No advertisers. No ads, no ad partners, and no sponsored offers in notifications. A Looop alert only ever means a loved one might need a call.
• Just enough to know. Looop uses only what it needs to tell whether something unusual is going on.
• Optional by design. Health & Fitness sharing is optional. Bank linking for spending alerts is optional and runs through Plaid.
• Your control. Loved Ones join by invitation, can leave anytime, and can delete their account and data whenever they choose.

Looop's pledge comes as advertising becomes a growing business for family location apps. Life360 reported that its advertising revenue grew 315% year over year to $22.0 million in the second quarter of 2026. The company launched its ad platform in 2024 with Uber as a key partner, placing Uber ads in notifications members receive when they land at their destination. In June 2025 it launched Place Ads, which it describes as "timely brand messages triggered by real-world behavior."

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Looop is available now for iPhone: https://apps.apple.com/us/app/looop-keep-loved-ones-safe/id6760598111

The full release, with links to every source: https://www.thelooopapp.com/press/data-is-not-ad-inventory.html

About Looop: Looop is a safety notifications app that helps families know their loved ones are safe, across any distance. LooopApp LLC is based in Austin, Texas.

Life360 is a trademark of its owner. Looop is not affiliated with Life360.