LONDON - eTradeWire -- Kerbway, a new UK business-to-business fleet-sharing technology company, has launched after raising an initial £500,000 from angel investors, and plans to help organisations get far more use from the vehicles they already run.

The company is targeting NHS trusts, local authorities and property developers with a technology-enabled service designed to cut the cost and emissions of business travel.

Its platform combines mobile booking, keyless access, automated driver licence checks and fleet management information to make shared vehicles convenient for users and easier for organisations to manage.

Three markets, one opportunity

For NHS trusts, Kerbway offers an alternative to expensive employee mileage reimbursement and taxi journeys, while improving duty of care and access to safe, modern vehicles.

For local authorities, the opportunity extends beyond reducing fleet costs and emissions. Vehicles used during working hours could also be made available to communities outside normal operating hours, creating potential additional revenue.

More on eTradeWire News

• As a Global Outage Hit Outlook and Teams, the Nexodus Clean App Kept Every Site Running
• This Holiday Season, More Orange County Residents Are Fixing Their Phones Instead of Replacing Them
• Clustir Launches Teams to Simplify Sports Management
• Omni-present Solutions Brings The Excalibur Line Vision To Las Vegas
• Entertainment Vet Latrina Blackberry Brings Upscale 40+ Experience "The Congo Den" to Spring, Texas

For property developers, Kerbway provides managed shared mobility services that can reduce parking demand and improve the sustainability of residential and mixed-use developments. Such schemes may also help developers meet transport-related Section 106 planning obligations, where shared mobility measures form part of an agreed planning arrangement.

The founders and the plan

Kerbway's three founders have more than 85 years' experience between them.

Marc Roberts, CEO, brings more than 20 years' technology leadership experience, including a decade leading car-sharing technology businesses.

George Webb, Chief Revenue Officer, has over 35 years' experience in fleet management and commercial leadership.

Rachel Percival, Chief Customer and Operating Officer, brings 30 years' experience in customer experience and operational management.

"I've spent years building car-sharing technology, and schemes succeed or fail on the details: how easy it is to book, whether the car is there when you need it, and whether anyone can see what it costs. Kerbway is built around getting those right, on the vehicles an organisation already runs." — Marc Roberts, CEO of Kerbway

More on eTradeWire News

• Diamond in the Raw Foundation Unites Hollywood Leaders for Diamonds & Decision Makers Mixer
• Advanced Design Technology Announces TURBOdesign Suite 2026.2
• Masterkey Hospitality Launches Free OTA Commission Calculator for Hotel Owners
• Electric Work Vans Can Run Multiple Tools at Once – Inside and Out
• My Dream Flooring Launches Free Calculator Showing the Weekly Cost of New Floors in a Minute

The £500,000 raised will fund the launch and the first customer pilots, the first stage of a five-year growth plan.

Five founding pilot partners wanted

Kerbway is now inviting five organisations to join its founding pilot programme, with particular interest in NHS trusts, local authorities and property developers.

For public sector organisations, typical pilots will involve approximately 10 vehicles over 12 months, with performance measured against agreed cost, utilisation, duty-of-care and emissions objectives.

Property developer pilots will focus on providing convenient shared transport for residents and occupiers, supporting sustainable travel and reducing dependence on private-car ownership.

Media enquiries: see the press page (https://www.kerbway.com/press/) or contact hello@kerbway.com.