ORLANDO, Fla. - eTradeWire -- Digital Brew, an Orlando-based, Emmy® Award-winning explainer video company, today launched a new brand identity, including a new logo, website, and brand guidelines.

The rebrand marks Digital Brew's evolution into an AI Optimization and Content Engine agency that helps B2B brands get found in AI tools such as ChatGPT, Perplexity, and Google's AI Overviews, and chosen by the buyers who find them there.

Key Highlights:

• New positioning as an AI Optimization and Content Engine agency: Digital Brew now helps B2B brands understand how they appear in AI-generated answers and builds the video, written, and web content that improves that visibility.
• A new logo born from the creative process: The new Digital Brew mark draws on the act of thinking, creating, and processing ideas. It brings together movement, creative energy, and the symbolism of AI.
• A redesigned website: The new digital brew website is built on the identity's principles of clarity, certainty, boldness, humanity, precision, and fun.
• Storytelling remains the core: Video production and storytelling are still at the center of Digital Brew's work. The new services are designed to help that work reach more of the right buyers.

"For me, the real achievement isn't just creating a new look. It's building the framework that allows the entire brand to communicate consistently, evolve with purpose, and remain recognizable regardless of where or how it appears." -Andrea Uruburok, Senior Design Lead, Digital Brew

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"I was surprised at the extent of the planning. Some branding is as simple as making some new colors, a logo, and a description of a look. The way the system has been thought out expands through so many templates and use cases that we are setting ourselves up to look consistent wherever we are representing ourselves." -Tim Spencer, Art Director, Digital Brew

The full story behind the rebrand, including interviews with the team, is available on the Digital Brew blog: More Than a New Look: Inside the Digital Brew Rebrand (https://www.digitalbrew.com/blog/more-than-a-new-look-inside-the-digital-brew-rebrand/).

About Digital Brew: Digital Brew is an Emmy® Award-winning AI Optimization and Content Engine agency based in Orlando, Florida. Digital Brew serves B2B marketers in SaaS, healthcare, FinTech, manufacturing, and education. With over 22 Emmy® Awards, it helps brands get found by AI and chosen by humans.

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