ALBANY, N.Y. - eTradeWire -- The online eyewear store lists every frame to the millimeter and has an optician review each prescription order before shipping.

Aoolia, an online eyewear store, sells more than 1,000 in-house designed frames from $6.95 and has a qualified optician review every prescription order before it ships, to make buying glasses online less of a guess.

Buying glasses online still takes trust. In The Vision Council's fourth-quarter 2025 consumer survey, 52% of U.S. adults who had previously bought eyewear online made their most recent purchase in person. Aoolia's approach targets the two questions behind that hesitation: will the frame fit, and will the prescription be right?

"Most people who hesitate to buy glasses online are'nt worried about style. They're worried about fit and accuracy," said Meg Kong, marketing manager at Aoolia. "We wanted to answer both questions before an order ships, not after it arrives."

Aoolia designs the frames in its Designer Glasses collection in-house rather than licensing designer logos, which the company says keeps prices lower. Each product page lists frame width, lens width, lens height, bridge width, temple length and weight, so shoppers can compare a new frame with one they already own. Collections are also organized around common fit problems, such as the Low Bridge Glasses collection and larger frames with enough lens height for progressive lenses, and many styles offer virtual try-on.

More on eTradeWire News

• Nearly One in Five U.S. HVAC Job Postings Now Advertises $100,000 or More, New Data Shows
• 3UD Launches Brand Growth, a One-Week Funnel Fix for Product Brands
• Deligon Introduces a New Era of Talent Intelligence
• Your Pad Thai Has a Price Tag. America Just Never Counted It
• South Beach Global Launches "One Cosmos, Curious Minds" — How Science Learned to Correct Itself

Before making a pair, qualified opticians in Aoolias lab check each order and prescription. Frames can be fitted with single vision, bifocal, progressive, blue light filtering or photochromic lenses, or ordered as prescription sunglasses. US orders over $79 ship free with 30-day returns and a 90-day warranty. As of October 2026, Aoolia holds a 4.5 average rating from more than 2,600 Trustpilot reviews.

Aoolia also matches customer donations 1:1 for Plastic Odyssey, a nonprofit that shares low-cost recycling technology with coastal communities to reduce ocean plastic.

About Aoolia

Aoolia (aoolia.com) is an online eyewear store offering more than 1,000 in-house designed prescription eyeglasses and sunglasses, with frames from $6.95. Every prescription order is reviewed by a qualified optician before it ships, and every frame is listed with full millimeter measurements and virtual try-on. Orders over $79 ship free in the US, with 30-day returns and a 90-day warranty.

Media Contact

Contact Person: Meg Kong
Company: Aoolia
Email: market@aoolia.com
Website: https://www.aoolia.com