LOS ANGELES - Dec. 15, 2017 - eTradeWire -- Business and Public Art

Visual art plays a crucial and historic role in the culture of Los Angeles. Throughout our streets we find artistic expression: from public murals that chronicle our history, to world-class architecture punctuated by public sculpture that shapes our built environment. There is a relationship between art, artists, and the people who live here. Residents and visitors flock to public art installations where they take photos and share their experiences on social media. Businesses find that incorporating art onto their buildings draw positive attention, foot traffic and sales.

A New Initiative

Metros Capital, a local real estate development company, is launching an initiative, ColorLA, that it hopes will revolutionize the way Angelenos interact with their environment. In the residential space, the company wants to bring art closer to home. Metros Capital co-founder, Nick Halaris says, "Our arts project, ColorLA, is aiming high. We hope to bring creativity, expression and inspiration into places where these qualities have never really been found; because we believe that art can foster a stronger sense of community among our residents and neighbors."

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An Opportunity For Artists

Metros plans, in and around its buildings, to showcase temporary and permanent art installations that highlight local concerns, cultural diversity and social responsibility. To this end, Metros will commission local artists who reflect a breadth of vision through varying modes of expression. Halaris adds, "Art matters. By working with local artists, and by thinking differently about where art can be displayed, we hope to enhance the built environment and challenge perceptions of what is possible in real estate."

Metros will award selected artists the opportunity to share their creative expression with residents at a chosen property within the greater LA neighborhoods of West Hollywood or Hollywood. The project will see a property enhanced with original artwork relevant to the community. Artists will have the opportunity to share their talents with residents and neighbors through a variety of site-appropriate mediums including paintings, murals, mosaics or sculpture.

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• Deadline for submissions is February 1, 2018

• Please visit www.metroscapital.com/arts/ for submission form and details

• Please address any questions to ColorLA@cw3pr.com

https://www.metroscapital.com/arts/

Social Handles

https://www.instagram.com/metroscapital/

https://twitter.com/MetrosCapital/