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Zelfin Announces Product Competitive Intelligence Book

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LILBURN, Ga. - eTradeWire -- While the Internet has increased the ease with which people can find others who share similar interests, it has resulted in a secondary effect in which people limit their attention to more narrow points of view. This self-aggregation has resulted in highly segmented markets which astute marketers can leverage by identifying the value propositions most relevant to these new micro-demographics. In his new book, Product Competitive Intelligence, author James Michael explains how competitive, product, and micro-demographics intelligence may be used together in order to drive product development, competitive positioning, identification of market segments, and development of highly targeted marketing campaigns. "Increasingly, people are becoming more focused on the issues that concern them and base purchase decisions around those issues," said Michael. "At any time, a potential customer can research a product, find who sells it at the best price, and order it, often with delivery that same day. The earlier you can get to the customer in that chain of events, the more likely you are to be able affect the purchase decision. PCI not only helps you access these customers, it helps you deliver the most effective message." Product Competitive Intelligence is published by Zelfin and is now

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Zelfin Media

Source: Zelfin Media
Filed Under: Marketing, Business

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