BAY AREA, Calif. - eTradeWire -- Sooner or later, even the nicest, best and most righteous of companies might get into some very hot water, and sooner or later, many kinds of companies might need help handling their Crisis Public Relations situations.

And whenever the time for Crisis Communications might come, here are some very important tips for handling Crisis PR situations.

The tips are by Robert Barrows, President of an advertising and public relations agency called R.M. Barrows Advertising and Public Relations in San Mateo, California.

HERE IS CRISIS PR TIP #1:

Crisis PR Tip #1: "If 60 Minutes is at your door…Don't let them in."

Also…for handling Crisis PR situations, here are some things to keep in mind:

1) Learn how to say "No comment."
2) Learn how to do nothing and say nothing.
3) Learn how to refer the problem to your boss or an attorney.
4) Don't talk to the press.

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Also, here are two anecdotes you might enjoy about Public Relations and Crisis PR…also called Crisis Communications:

A) When companies ask me about my fees for my PR services, I give them an estimate of what it might cost for me to help them get their name into the news...

If they want me to try to keep their name out of the news, I tell them "That will cost a lot more."

B) Also, when you are looking for the best ways to measure the effectiveness of Crisis PR efforts...here are the key metrics to look at…

1) How much restitution did the company have to pay?
And..

2) How many years did the executives get in jail?

In each case, the lower the number the better!

For more information, and if you ever need help with your advertising and public relations, whether it's a crisis situation or not, please give me a call at R.M. Barrows Advertising & Public Relations at 1-650-344-4405. www.barrows.com

One more thing that you might want to take a look at for your regular advertising and marketing is some very effective Advertising and Marketing math I developed that can help all kinds of businesses make a lot more money. The math is called "The Barrows Popularity Factor."

You can read all about the math and download a book called "The Barrows Popularity Factor" for $4.95 on a book publishing website called Authorhouse.