WOODBURY, Minn. - eTradeWire -- Domestic care workers across the country continue to play a vital role in supporting individuals and families—yet many face ongoing challenges that go beyond wages alone.

Research from PHI shows that the direct care workforce experiences turnover rates as high as 40% to 60% annually, often driven by inconsistent hours, limited access to meaningful benefits, and financial instability during care gaps.

While efforts have been made to expand benefits such as health coverage, many caregivers report that these options can be difficult to access or may not provide support when it is needed most.

Not all benefits create the same level of impact.

A growing focus is now being placed on delivering support that caregivers can actually use in real time—especially in self-directed care, where caregivers often work independently under a sole employer model.

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A new approach is emerging that introduces voluntary, caregiver-centered support designed to work alongside self-direction without changing employment relationships. This model focuses on:

• Providing access to support during short-term income disruptions
• Offering tools and resources that improve day-to-day stability
• Recognizing and rewarding caregiver reliability and engagement

The goal is to create a system where support is accessible, flexible, and aligned with real-world needs.

For caregivers looking to learn more about what is coming soon, ask questions, or explore support resources, a new platform has been introduced:

domesticcaregiver.com

The site is designed to help caregivers better understand their options and find answers related to benefits, support tools, and stability in self-directed care.

As the demand for domestic care workers continues to grow, new models like this aim to ensure that caregivers have access to meaningful, practical support—helping strengthen both workforce stability and care outcomes.

Watch Our Mission: Supporting Caregivers in Self-Directed Care
http://www.youtube.com/watch?v=Jezoo3SilF4