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Wayfair Announces Partnership with 40 Black Businesses, Includes Jasmine Williams of SUNNY&TED

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The Partnership Celebrates Diversity in the Home Goods Industry and Encourages Consumers to "Celebrate Black Makers"

SAN DIEGO - eTradeWire -- Wayfair, one of the world's largest destinations for the home, and visionary entrepreneur and mom of two Jasmine Williams, have teamed up to encourage diversification in the home goods industry.

Jasmine Williams, the founder of SUNNY&TED, a homeware line and gift shop, took the world by storm after launching her now-cult classic Black and Brown Santa Claus mugs and accompanying home goods. With a growing product line and national features in Better Homes and Garden, Essence, and Martha Stewart, SUNNY&TED is the authority in holiday home goods for everyone—especially diverse audiences.

In this special partnership, Wayfair will showcase 40 Black-owned businesses, including SUNNY&TED's wide range of holiday home goods featuring Santa, Mrs. Claus, and The Nutcracker Crew in beautiful shades of brown.

"I wanted a Black Santa mug that I could use with my growing family year after year," Williams said. "When I couldn't find one, I decided to take matters into my own hands. SUNNY&TED officially launched in November of 2020 with our bestselling Cocoa Santa Mug in three shades of brown — honey, caramel, and chocolate."

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Continuing to disrupt the home goods space is a mission both Wayfair and Jasmine share.

"I really want people of color to see themselves and their loved ones represented in SUNNY&TED products. "It is also important that Black business owners are given the opportunity to take up shelf space," Williams said. "I hope Black business owners are given the opportunity to create exclusive products for big box retailers so that more people have access to home goods they can see themselves in.


SUNNY&TED is a homeware line with the goal of diversifying the products available to consumers.

They provide mugs, cups, blankets, ornaments and more featuring Black people in beautiful shades of brown so that families of every ethnic background can enjoy making memories with home goods that look like their loved ones.


About Jasmine Williams

Jasmine Williams is the CEO of SUNNY&TED, a homeware line leading the way in the diversification of the home goods industry. Inspired by her two children, Theodore (Ted) and Sunday (Sunny), Jasmine launched SUNNY&TED to provide Black and Brown families holiday ware that authentically represents them. Led by a passion for people, Jasmine earned her B.A. in Sociology and worked in Social Services, before leaning into her current role as CEO.

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A native San Diegan, Jasmine enjoys being outdoors, traveling, and her favorite holiday tradition is decorating the Christmas tree as a family. She currently resides in Southern California, with her husband Don, and two beautiful children, Theodore and Sunday.

About Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere, create their feeling of home. From expert customer service to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.


Sunny and Ted

Source: Sunny and Ted
Filed Under: Retail

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