BOSTON - eTradeWire -- Vineyard Global, a boutique PR agency headquartered in Boston, MA, has been appointed as the public relations Agency-of-Record for J² Adventures, an exciting new tour operator travel brand that crafts passionate Jewish journeys to Israel and around the world.

"We are delighted to add J² Adventures to our growing portfolio of luxury, adventure brands," said Mindy Harris, founder of Vineyard Global. "We are passionate in representing independent companies that walk to the beat of their own drum; that do things differently, thoughtfully, meaningfully.  Travel is about transformation and personal growth, and people are thinking more conscientiously about their travel experiences. They want to come back renewed, changed, and moved in some way. J² Adventures speaks directly to that yearning."

J² = Jewish Journeys, but lest you think that J² is the old model of Jewish tours, think again.  J² Adventures is hip, tech savvy, consumer friendly, guest-experience focused, and combines the best in high-end attentive to detail operations befitting a luxury tour operator, combined with creative, high energy, thought-provoking educational expertise.

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"We were at the right stage of our company's development to bring on a PR Agency. We wanted a boutique firm that could immediately understand our goals and our messages.  When we met the staff of Vineyard Global, we immediately saw a shared ethos – a commitment to inspiring travel, to out-of-the-box thinking and a familiarity with our luxury consumer market.  Vineyard Global is high energy, attentive to detail, and has worked with some of the world's greatest travel media brands. We knew we'd be in the right hands; and as soon as we kicked off, it was like they had joined our J² team."

ABOUT J² ADVENTURES

Founded in January of 2021, J² Adventures represents a new and fresh approach to Jewish identity travel. J² is aspirational. They provide Jewish Journeys which transform travelers. A new brand with long-standing destination expertise; what will really make tours come alive are the personal stories and life experiences J² Adventure guides weave into their journey with guests. Travelers walk away not only enriched with knowledge but feeling as if they've been let in on a fantastic secret.  Much of the 4,000-year-old Jewish experience has been on the road. J² Adventures journeys to places all around the world – from Israel to Europe to Morocco to Egypt and to the Far East – all follow the path and tell the stories of the Jewish people in motion. Just like most travelers, J² Adventures is concerned for the future; and stands for equality, tolerance, pluralism, and true democracy.

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ABOUT VINEYARD GLOBAL

Vineyard Global is a boutique integrated PR and marketing firm dedicated to the global luxury hospitality market. Vineyard helps clients identify and portray brand assets to target audiences with compelling messaging and imagery and strong brand positioning. Vineyard Global's clients have seen coverage in the world's top media outlets: National Geographic, AFAR, Forbes, TIME Magazine, Fodor's, The Hollywood Reporter, The Boston Globe, BRIDES, Globe & Mail, and dozens of other regional, national, and global outlets.  Based in Boston, Vineyard Global prides itself of high-end, high-touch client relations, collaborative media relations management, and operational excellence.