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VicinityBrew Unveils New Branding at the 2019 Craft Brewers Conference

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VicinityBrew Software will showcase new features and a fresh new look in Denver this year.

MARIETTA, Ga. - Feb. 28, 2019 - eTradeWire -- VicinityBrew™ Brewery Management Software is pleased to announce they will be exhibiting at the 2019 Craft Brewers Conference in Denver, CO for the seventh straight year. Organized by the Brewers Association, the Craft Brewers Conference (CBC) is the only industry event that serves both brewpubs and packaging breweries. The event will be held from April 9-11, 2019, at the Colorado Convention Center.

This year the VicinityBrew team will be unveiling their new branding. Launched early this year, VicinityBrew has a new look and feel reflected in their updated logo and website. The Craft Brewers Conference will be the first event to showcase the new brand.

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"This year we will be unveiling our new VicinityBrew Branding. It's a fresh modern look for Vicinity. As we expand our software application we are continuously looking for ways to simplify our messaging to convey technology for the brewing space. Revamping the VicinityBrew logo was not only a way for our team to reinforce our position in the market but also an opportunity for us to coordinate imagery from our parent Vicinity Software brand with our craft beer presence. The Craft Brewers Conference is the biggest beer event we participate in annually, and I cannot think of a better experience to showcase what we've been up to from our new look to the latest features and functionality we've released.

Beyond sharing what our team has been up to, the Craft Brewers Conference is a great occasion for our team to immerse ourselves in the brewing industry. We get to meet new breweries, connect with our existing client base and learn about the new or innovative projects or processes they've honed for their craft. BrewExpo America creates the perfect opportunity to explore other vendors and to stay in tune with the broader scope of the brewing market space"

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-Kaitlyn Archibald, Marketing Manager

In coordination with their latest branding efforts, VicinityBrew will also be demonstrating some of the latest features developed in the past year. Many of the new features released have centered around the customer experience. Vicinity Software has worked hard at maintaining a robust feature set while creating a simplified and easily configured user interface. Two major features, released since exhibiting in Nashville in 2018, are configurable screens and advanced formula search.

VicinityBrew will be exhibiting at BrewExpo America in booth #8113 during the Craft Brewers Conference. Attendees and fellow brewers can also learn more about VicinityBrew at their updated website www.vicinitybrew.com.

Kaitlyn Archibald

Source: Vicinity Software
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