BOYNTON BEACH, Fla. - eTradeWire -- A new analysis from OddsMatched.com, a matched betting platform serving members across the U.S., finds that the combined value of welcome bonuses from major U.S. sportsbooks currently exceeds $11,450, based on offer terms published on each sportsbook's official promotions page as of August 19, 2026.

The report comes as sportsbooks continue to compete aggressively for new users heading into the NFL and college football season, with operators including DraftKings, BetMGM, bet365, FanDuel, Fanatics, and Caesars all currently running active sign-up promotions in the form of bonus bets, and deposit matches.

While these offers are designed to attract new bettors, a growing number of consumers are using a strategy called matched betting to extract the promotional value from these offers without taking on the risk typically associated with sports betting. The approach involves placing a qualifying bet with a bookmaker, then placing an offsetting "lay" bet on a betting exchange, ensuring a similar outcome regardless of the result - with the bonus itself becoming the profit.

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To understand how members are using these offers, OddsMatched.com surveyed 100 members in August 2026. Key findings included:

• 56% of respondents reported generating between $1,000 and $2,499 in profit from sportsbook promotions over the past 12 months, with an additional 16% reporting more than $2,500 in profit over the same period
• 67% of respondents cited "extra income with low time commitment" as their primary reason for using matched betting
• 43% of respondents said they spend less than one hour per week on matched betting activity, and 79% spend two hours or less
• 93% of respondents said they had placed a traditional (non-matched) sports bet before starting matched betting, suggesting many members shift toward matched betting after first betting recreationally
• 96% of respondents said they would recommend matched betting to a friend or family member looking for extra income

"What stood out most wasn't the profit number - it was the time commitment," said Adam Small, founder of OddsMatched.com. "Nearly 80% of our members are doing this in two hours a week or less, and 96% said they'd recommend it to a friend. That tells us this isn't a grind people are pushed into - it's a practical, repeatable way to get value out of offers that already exist."

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About OddsMatched: OddsMatched is a technology platform that helps consumers profit from sportsbook promotions using its software tools. The platform includes an Arbitrage Finder, +EV Finder, an Odds Matcher, a Middle Bets Finder, betting calculators, bet tracking, and guides designed to help members identify opportunities more efficiently. For more information, visit www.OddsMatched.com.

Media Contact: Adam Small support@oddsmatched.com 216-367-2326