SALT LAKE CITY - eTradeWire -- To meet challenges the ancient Greeks conceived of uber-mortals each with 50 heads and 100 arms. Today's overstretched tour operators might well wish for the kinds of efficiencies these creatures could bring to their tables.

"Wish no longer," says Nikki Desantis, Marketing Director for ResmarkWeb (https://www.resmarksystems.com/tour-operator-bo...). "Today's digital capabilities, especially those available through social media, may well be the 21^st century's version of multiple heads and arms."

"We specialize in optimizing websites to guarantee that visitors arriving from social media encounter meticulously crafted and effortlessly navigable webpages for booking tours," Desantis explains. "Then social media can help tour operators expand their reach."

Learning how to navigate social media can be a game changer for a company's business as she has outlined in a blog post: How to Leverage Social Media Marketing for Tour Operators.

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Following are her guidelines for getting the most out of social media.

Know your audience.
Consider the type of content you want to post.
Create captivating content.
Choose social media platforms best suited to your business.
Consider hashtags and collaborations.
Budget for social media advertising.

Desantis has studied the social media platform field and recommends that tour operators consider the following channels.

●      Instagram: People purchase with their eyes; Instagram is all about photo sharing.
●      Facebook: This global gathering space engaging with a diverse audience is great for sharing detailed travel itineraries and customer reviews utilizing Facebook Groups and targeted ads.
●      Snapchat: By creating a profile, you can post stories that are public to all users, regardless of whether they follow you or not.
●      X (formerly known as Twitter): Within proscribed character limits you can share quick updates about your business, travel tips, fun stories, and witty remarks.

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See tour operator website design packages (https://www.resmarkweb.com/tourism-marketing-services/web-design)

About ResmarkWeb

Founded in 2021 and based in Salt Lake City, Utah, ResmarkWeb's mission is simple, "Helping Companies Succeed is in our DNA". The company helps individuals and businesses find greater success in achieving their sales and growth goals. They believe that online presence is key to that success. They excel in creating beautiful websites and making sure the world not only sees them, but engages with them at a whole new level. For more information, visit https://www.resmarkweb.com/ or call 435-268-3747.

Media Contact
Dave Wiggins: 720.301.3822 / dave@travelnewssource.com (about:blank)