TruVideo Pleased to Announce Compliance with CCPA and Other Privacy-Related Regulations

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TruVideo, a leading text and video communication platform designed for the automotive industry, announces its compliance with the California Consumer Privacy Act (CCPA), which went into effect January 1, 2020.

BOSTON - eTradeWire -- In recent years, the focus on online privacy has continued to grow, and it has sparked numerous regulations that vary by country and by state. TruVideo, a Massachusetts-based provider of a user-friendly text and video platform designed to allow simpler communication between auto dealerships and their customers, is pleased to announce their dedication to remaining compliant with the latest of these regulations – the CCPA.

CCPA stands for the California Consumer Privacy Act, also known as AB 375, which was passed into law in June 2018 and went into effect January 1 of this year. It is similar to the General Data Protection Regulation (GDPR) set forth by the European Union and went into effect in the spring of 2019 in that it is designed to protect consumers' private data. Per the CCPA, California consumers have the right to view any information that a company has on file for them and a full list of all the third parties with which their data is being shared. If a company violates the privacy guidelines, the CCPA gives California consumers the ability to sue that company directly, even if there is no data breach.

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Companies must abide by the CCPA if they fit into one of the following two categories:

- They have at least $25 million in annual revenue and serve California consumers; and/or
- They have personal data on at least 50,000 people or collect more than half of their revenue from the sale of consumers' personal data.

It is important to note that companies do not have to be headquartered in California to be affected; they must only serve residents of California. To remain in compliance, companies must have the ability to provide 12 months' worth of data to California consumers who ask for it.

TruVideo works hard to stay on top of various privacy laws and guidelines, and it has many systems in place to protect its clients' data. In fact, the company goes above and beyond the requirements set forth by these laws and guidelines, which means they are in full compliance long before these laws take effect. TruVideo takes consumer privacy very seriously, which means their clients can rest assured that their data protected around the clock.

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About TruVideo: TruVideo is headquartered in Wellesley, Massachusetts and provides a text and video platform designed to simplify communications between auto dealerships and their sales and/or service clients. To learn more please visit


Source: Truvideo
Filed Under: Automotive

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