SAN DIEGO - eTradeWire -- Following California's landmark decision to make the End of Life Option Act permanent under Senate Bill 403, a new chapter of compassionate healthcare has begun.

Today, palliative care pioneer Dr. Bob Uslander announced the official launch of TRUE Palliative Care (TPC), an evolution of in-home, whole-person care designed to support patients and families living with serious or chronic illness, long before hospice begins.

An Evolution of Empowered Endings

For over 37 years, Dr. Uslander has witnessed the emotional, physical, and spiritual complexities families face when illness changes everything.

Born from the success and trusted reputation of Empowered Endings, which continues to guide families through life's final chapter, TRUE Palliative Care expands that mission upstream.

While Empowered Endings supports patients navigating the end of life through concierge care for patients on hospice, MAiD, and VSED, TRUE Palliative Care serves those living with serious, chronic, and progressive conditions such as cancer, dementia, Parkinson's, heart and lung disease, ALS, liver and kidney disease, and complications of aging.

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What Makes TPC "TRUE"

Unlike traditional palliative programs that often begin too late, TRUE Palliative Care begins earlier, alongside treatment, focusing on:

• Relief that restores presence — Managing pain, fatigue, and symptoms so patients can return to living, not just surviving.
  
  
• Clarity that replaces confusion — Translating complex medical decisions into aligned, values-based choices.
  
  
• Support that listens before it leads — Building care plans that reflect what comfort truly means to each person.
  
  
• Healing beyond medicine — Integrating complementary therapies such as massage, Reiki, music therapy, and grief support for full-spectrum healing.

A Timely Shift Toward Humanized Healthcare

The launch of TRUE Palliative Care aligns with California's strengthened commitment to compassion and choice under SB 403, guaranteeing permanent access to informed, dignified end-of-life options.

Dr. Uslander joined Senator Catherine Blakespear, Leslie Chinchilla, and Dan Diaz at the SB 403 Press Conference in Encinitas, representing the Empowered Endings Foundation in celebrating this milestone for patients, families, and providers statewide.

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"Healthcare should empower people to live with comfort, clarity, and connection, from diagnosis through every chapter that follows. The state's decision underscores exactly what TPC stands for: care rooted in humanity, not hurry," states Dr. Bob Uslander.

About TRUE Palliative Care

TRUE Palliative Care (TPC) is a physician-led, in-home healthcare service dedicated to transforming the experience of serious illness by helping patients and families live with more peace, comfort, and dignity. Founded by Dr. Bob Uslander, TPC is part of the Empowered Endings family, together pioneering a continuum of compassionate care that honors life's full journey.

Discover care that connects, when it counts.
www.truepalliativecare.com