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Tru-Nut Releases Modern, Delightful Packaging to Shake Up Powdered Peanut Butter Category

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Brand packaging update aims to differentiate from competition and grow Powdered Peanut Butter category

ATLANTA - eTradeWire -- Atlanta-based business The Tru-Nut Company, one of the top companies in the Powdered Peanut Butter category, announced the launch of their new brand packaging, now available in retail stores throughout the United States.

"In a space where most of the shoppers are women, we found that the existing packaging, including our own, wasn't appealing to women at all," said Reid Edgar, owner of The Tru-Nut Company.  Tru-Nut's goal was to create something that simultaneously conveys taste appeal and health benefits, something they felt was missing from the shelves at present.  They achieved this through colorful and bright imagery that looks like it tastes good.  "We wanted people to see the fun side of using Powdered Peanut Butter to prepare smoothies and make meals," Edgar said.

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The result is something that feels fun and delightful, modern and approachable.  "We're not selling a commodity, or an ingredient," Edgar said.  "Powdered Peanut Butter tastes great and it deserves to be shown in an authentic and lively way."

Tru-Nut also sells Peanut Flour, Keto Collagen Protein Powder and Peanut Protein Powder in grocery stores, specialty shops and health food stores around the country.  For more information, visit http://www.tru-nut.com

About The Tru-Nut Company

Reid Edgar founded Tru-Nut in 2013. On a personal mission to be more health-conscious, Edgar was looking for a more delicious, healthier alternative to traditional peanut butter.  The company's first product, Powdered Peanut Butter is a healthier and tastier alternative to traditional peanut butter and its unique taste satisfies health-conscious people from all different walks of life. Tru-Nut now sells various premium peanut products to over 8,000 stores in the United States, and exports their products to over 25 countries.

Reid Edgar

Source: The Tru-Nut Company
Filed Under: Food

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