BRIGHTON, U.K. - eTradeWire -- French ski resort Les 2 Alpes has been announced as the new title sponsor of The Ski Podcast (https://theskipodcast.com/), the UK's leading podcast dedicated to snowsports.

The partnership will see Les 2 Alpes sponsor The Ski Podcast for the 2026/27 winter season and into summer 2027, bringing together one of France's best-known high-altitude ski destinations with a podcast that reaches a highly engaged audience of skiers and snowboarders across the UK and beyond.

Hosted by ski journalist Iain Martin, The Ski Podcast has built a reputation for independent interviews, resort news, destination features and conversations with some of the biggest names in skiing. The podcast regularly features professional athletes, industry leaders and personalities from across the world of snowsports.

The new partnership will include dedicated Les 2 Alpes content, interviews and features, showcasing the resort's skiing, events, summer activities and ongoing investment to an audience of passionate and active skiers.

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Located in the French Alps, Les 2 Alpes is one of Europe's highest ski resorts, with skiing reaching above 3,600m. The resort is known for its extensive high-altitude terrain, long ski season and mix of traditional Alpine character with a progressive skiing culture.

Iain Martin, host of The Ski Podcast, said:

"I'm delighted to welcome Les 2 Alpes as the title sponsor of The Ski Podcast. I've spent a lot of time in the resort and it's a fascinating destination with a huge amount going on.

"The Ski Podcast has always given listeners an authentic insight into the people and places shaping skiing, so I'm looking forward to bringing listeners stories from Les 2 Alpes over the coming season."

The partnership comes at an exciting time for both the resort and the podcast, with Les 2 Alpes continuing to invest in its infrastructure and visitor experience, while The Ski Podcast enters its 10^th winter.

The Ski Podcast is one of the world's leading ski podcasts. Launched in October 2017, there are now over 320 episodes available. Most listeners are based in the UK with the remainder tuning in from across the planet

The Ski Podcast is available on Spotify, Apple Podcasts and all major podcast platforms.