AMHERST, Mass. - eTradeWire -- Just in time for the 2024 election season, Joe McGinniss's groundbreaking exposé, The Selling of the President, is now available for the first time as a Kindle eBook. Originally published in 1969, this shocking and illuminating account of Richard Nixon's 1968 campaign forever changed the way Americans viewed political candidates and the forces behind them.

With the 2024 election approaching, McGinniss's work has never been more relevant. At the core of The Selling of the President is a story of the calculated manipulation of the public's perception, executed by a team of advertising professionals—among them a young Roger Ailes, who would go on to become one of the most influential figures in modern media. The book's exposé on how Ailes and the Nixon team orchestrated a campaign built on image over substance is a chilling precursor to today's media-driven political landscape.

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McGinniss gained unprecedented access to the inner workings of Nixon's campaign, revealing how the same techniques used to sell consumer products were now being used to "sell" a President. With chilling accuracy, The Selling of the President foreshadowed the rise of spin doctors, PR-crafted candidates, and a political climate where spectacle often triumphs over truth.

"More Relevant Than Ever"

In an era of social media influencers, 24-hour news cycles, and the spectacle of televised debates, McGinniss's insights into political image-making seem almost prophetic. The 2024 election is already showing signs of being one of the most media-centric in history—characterized by soundbites, viral moments, and the polished personas created to capture votes.

Roger Ailes, whose early role in Nixon's campaign is detailed in the book, later went on to found Fox News and shape the media landscape that underpins contemporary American politics. Ailes' lasting influence underscores the eerie foresight McGinniss had in predicting how tightly political campaigns and mass media would become intertwined.

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"The Book That Started It All"

Upon its original release, The Selling of the President captivated readers and shocked critics with its behind-the-scenes look at the cynical art of political marketing. Today, this Kindle edition invites a new generation of readers to experience McGinniss's sharp observations and revelatory storytelling in the most accessible format yet.

As America stands on the brink of another contentious presidential election, The Selling of the President offers a stark reminder: the selling of a candidate begins with the image—and McGinniss's classic work is essential reading for anyone seeking to understand the game of political theater that defines our time.

Link to the available book: The Selling of the President https://a.co/d/eb6qDPe