The San Antonio Express-News is going pink for Breast Cancer Awareness Month

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SAN ANTONIO - eTradeWire -- October is Breast Cancer Awareness Month. The annual campaign highlights the importance of breast health awareness, education and research.

To show our support, the San Antonio Express-News is partnering with the American Cancer Society to produce a special pink edition to be published Oct. 16, 2020, National Mammography Day.

Most of us know someone who has been diagnosed with or impacted by this disease. According to the American Cancer Society, there are more than 3.5 million breast cancer survivors in the United States. Except for skin cancer, it's the most common cancer for women in this country.

More than 400,000 of the Express-News' weekly readers are women, and we care about the impact breast cancer has on the community. Our special edition will feature several inspirational stories from local breast cancer survivors. A pastor's wife, a staff sergeant in the Air Force, a fundraiser for the American Cancer Society, and a grandfather all have one thing in common — a breast cancer diagnosis.

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Advertisers that are a part of the special section, 10 percent of all profit will be donated on their behalf to Women Involved in Giving, Nurturing and Sharing Inc. or WINGS. Since 1999, the San Antonio nonprofit has been helping women in Central and South Texas who have been diagnosed with breast cancer and are uninsured. The organization assists 800 women annually and has provided more than $12 million in health care services to women with breast cancer.

WINGS Executive Director Ruth Medellin said the COVID-19 pandemic has increased the demand for this unique program. "We've received more phone calls from women who have been diagnosed with breast cancer who have lost their insurance because of COVID because they've lost their jobs," she said. Financial support is key for WINGS. Medellin said contributions are used to fund comprehensive breast health care including radiation and chemotherapy treatments, surgeries, labs, scans, doctor's visits, medication and more.

Sara Bryant

Source: San Antonio Express-News
Filed Under: Media

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