THE VILLAGES, Fla. - eTradeWire -- The Pet Professional Guild (PPG) has officially announced the launch of Business Growth Awareness Week, taking place from June 15–21, 2026. This global initiative is designed to equip Pet Behavior and Care professionals with the essential business strategies, tools, and professional development to build sustainable, ethical practices.

While the pet industry is primarily driven by a commitment to animal welfare and well-being, PPG recognizes that long-term advocacy for force-free, science-based methods requires a foundation of business stability. Business Growth Awareness Week aims to empower "Compassionate Professionals" to professionalize their operations, ensuring their mission-driven work remains viable in an increasingly competitive market.

Bridging the Gap Between Training and Business

The event features a rigorous curriculum focused on the "business side" of the industry, including pricing for profit, building effective marketing campaigns, and leveraging public relations activities to strengthen brand awareness.

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"If the goal is to help as many dogs and their people as possible—and to make a real living doing so—learning and honing business skills is every bit as important as pursuing training CEUs," says Veronica Boutelle of dog*biz, "which is why Gina [Phairas] and I are so excited about sponsoring and speaking at PPG's inaugural Business Growth Awareness Week! And we've got a little something fun hidden up our sleeves for it, too..."

Business Growth Awareness Program Highlights

• Expert-Led Business Webinars: These webinars focus on key topics to help your business achieve its mission.
• Divisional Networking Huddles: Specialized huddle sessions hosted by Divisional Chairs from PPG. These huddles focus on niche-specific market opportunities and peer-to-peer networking.
• Revenue Round Tables – Dedicated sessions where attendees can meet, network, and learn about revenue-generating opportunities from key industry providers. The sessions introduce attendees to ethical partnership opportunities designed to diversify and increase income.
• PPG Power Hour: Join us for a live, fun, interactive quiz about what PPG membership can provide you, and be eligible to win on-the-spot prizes.
• The dog*biz Takeover (Wednesday, June 17): An intensive day of learning hosted by industry experts Veronica Boutelle and Gina Phairas. This session includes exclusive business offers and a high-level mentoring opportunity available only to live participants.
• Play to Win: During the event, join "Growth Bingo" and enjoy daily Business Bite emails with "How To" help for basic marketing and sales activities.

A Commitment to Professional Excellence

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"Integrity is not just a buzzword; it is a professional's greatest competitive advantage," says Niki Tudge, PPG President. "By providing our community with the tools to build thriving, ethical businesses, we ensure that force-free training and care remain a sustainable career path for those who provide it."

Registration Details

Key event details will be released over the next few weeks. This is a FREE event for pet professionals committed to force-free, evidence-based growth. Please note that special offers and mentoring opportunities featured on June 17, 2026, are exclusive to live attendees and active PPG members.