ANAHEIM, Calif. - eTradeWire -- For decades brands have invested billions of dollars building influence across social media. Creators have transformed how consumers discover products.

Yet the critical purchase decision moment that matters most, the moment a shopper decides whether to buy is still largely served by static packaging and in-store shelf displays. No voice, no media, no entertainment, no connection.

That isn't simply a missed opportunity but the missing layer of modern retail.

Today marks the launch of the IRL Campaign Network, a new category and creator collaboration platform where brands discover, invite, and collaborate with creators to extend creator influence, brand storytelling, product education, and interactive experiences directly into physical retail utilizing artificial intelligence and augmented reality technologies. It is an entirely new layer of retail infrastructure. Powered by Goshsha's proprietary retail media platform, creator network, and AI- and AR-enabled technology, the IRL Campaign Network provides the infrastructure that brings digital influence into physical retail at scale.

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For the first time, creator influence continues beyond the social feed and into the physical shopping journey. Brand campaigns no longer end with a post, a Reel, or a video. They continue at the shelf where purchasing decisions are made.

Imagine a shopper standing in front of a skincare product. Instead of relying solely on packaging, they can instantly access creator reviews, tutorials, demonstrations, brand storytelling, and interactive AR experiences, while holding the product in their hand.

For creators, this represents the evolution of influence itself. Through the IRL Campaign Network, they can collaborate directly with brands while helping shape product selection at the point of purchase. Their expertise is no longer lost in the feed.

Their influence continues into the store, reaching shoppers at the exact moment decisions are made.

For brands, this transforms marketing from disconnected channels into one continuous customer journey. Our IRL Campaign Network introduces a new dimension of retail media where brands and creators collaborate to bring trusted creator content directly to the shelf. One that enhances the in-store experience with authentic creator voices, richer product education, and more confident purchasing decisions.

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For retailers, providing engaging and value-added customer experiences is streamlined with no shelf display management or extensive staff training.

We believe the IRL Campaign Network will become essential infrastructure for connecting digital influence with physical retail, representing the next evolution of retail media.

Welcome to the era of the IRL Campaign Network.
To learn more, visit https://irl.goshsha.com (https://irl.goshsha.com/login)