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"Disruption is happening in many dimensions across the automotive market. It is changing the way people use and buy cars and is introducing new economic models for mobility," says Rodriguez.
The one thing that all of these disruptive developments share in common -- whether we are talking about making purchases online, adopting car-sharing services, or purchasing electric and increasingly autonomous vehicles -- is that they are underpinned by intelligent systems that allow the market to understand consumers at a very granular level, and allows every experience to be personalized for each individual.
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"This is increasingly true about how we select our vehicles, how we drive...or ride...our cars, and how we feel about the overall ownership experience. These trends are having an immense impact on how the industry thinks about ensuring consumer engagement and adoption of these new innovative offerings in a profitable and sustainable manner," he says.
For more information including registration for the J.D. Power Auto Revolution 2019 event you can visit: https://www.jdpowerautorevolution.com/ehome/autorevolution2019/about
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