MONTEREY PARK, Calif. - eTradeWire -- BK Franchise, the franchise-specialized subsidiary of H Mart, the largest Asian supermarket chain in the U.S., announced a special $1 promotion on four of its signature drinks, available exclusively at its first West Coast franchise location in Monterey Park, California.

As the brand's first-ever franchise location in the United States, the new cafe is situated at 2100 S Atlantic Blvd, Monterey Park, CA 91754. This opening marks a strategic move to solidify Ten Thousand's presence within California's most vibrant commercial hubs. The store will hold a soft opening on April 29, followed by a grand opening celebration on May 2.

To celebrate the grand opening, Ten Thousand will offer its four signature drinks—the Einspanner, Espresso Cream Latte, Matcha Einspanner, and ONYX Latte—for just $1 each (limited quantities available daily). This special promotion will run from May 2 through May 8, inviting the community to experience the brand's most beloved craft beverages.

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Originally making its mark in New York, Ten Thousand has rapidly built a reputation as a premier specialty coffee brand known for its sleek, minimalist identity and high-quality brews. The brand is highly regarded for its structured operating systems and efficient store models, providing a robust foundation for franchise success.

Following a successful 2025 in which nearly 20 franchise agreements were signed, Ten Thousand is shifting into high gear for 2026 with a series of scheduled openings. The Monterey Park location serves as the inaugural milestone for this expansion, paving the way for future growth across California and other major regions.

"The Monterey Park location carries a special significance as our very first franchise storefront," said a representative from BK Franchise. "We look forward to leveraging our brand competitiveness and operational expertise to achieve sustainable growth alongside our franchise partners."

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Ten Thousand is currently preparing for additional openings in key markets, including New Jersey, Texas, and Illinois. Beyond the U.S., the brand continues its global ascent with a presence in Australia, Taiwan, and Vietnam. With this first franchise launch, BK Franchise plans to further cement Ten Thousand's position as a leading global coffee brand.

For inquiries regarding U.S. franchise opportunities, please contact franchise@10000coffeeus.com.

Ten Thousand - Monterey Park location

• Address: 2100 S Atlantic Blvd, Monterey Park CA 91754
• Website: https:// www.10000coffeeusa.com
• Promotion: $1 Signature Drinks Promotion (5/2-5/8)

About Ten Thousand

10,000 hours to create a daily specialty experience. Founded in Sydney, Ten Thousand Coffee is built on the philosophy of "Expanding Daily Specialty Coffee Experience." With a relentless pursuit of exceptional taste, Ten Thousand uses only specialty-grade coffee beans, roasted with proprietary expertise to deliver a consistently superior cup.