BEDFORD, U.K. - eTradeWire -- At the 7th London Spirits Competition, held in London on 20 & 21 March 2024, Swan Knight Distillery won a Silver medal, considered the ultimate seal of approval in the global spirits industry.

In contrast to other spirits competitions that often prioritize distilling ability and technical expertise over drinkability, the London Spirits Competition aims to recognize and celebrate the spirits that consumers actually want to buy, whether from a retail store or off a menu at a London restaurant.

What sets the London Spirits Competition apart is its judging process. It goes beyond blind tasting to determine medal winners. First, judges evaluate the spirits' label, design, and packaging, assigning a portion of the score based on visual appeal, storytelling effectiveness, and how well the brand's overall presentation aligns with its price point and perceived value for money.

Who are our Judges?

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The London Spirits Competition is judged by a panel of leading spirits buyers with current commercial buying experience, or spirits consultants and experts directly involved in developing new spirit brands or purchasing spirits for resale. Judges represent a diverse range of channels and disciplines, including multiple retailers, convenience stores, distributors, on-trade groups, casual and fine dining establishments, hospitality, and the travel industry.

"The authority of a London Spirits Competition award comes from the power of being judged across quality, value, and appearance, the high calibre of the judges, and the intensely competitive product set. We are thrilled that our Swan Knight Distillery golden spiced rum performed so well," said Peter Groom, Co-Founder of Swan Knight Distillery. "This Silver medal demonstrates that we are creating the types of spirits that bar managers and mixologists want to use, and spirits that drinkers enjoy choosing and consuming."

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About Swan Knight Distillery

Swan Knight Distillery is based in Bedford, United Kingdom. Its name is a homage to the legendary Swan Knight, who is believed to have been towed across a river by a swan. Once across, he saved a damsel in distress and went on to marry her.

The first product from the distillery, a 40% ABV golden spiced rum is the recipient of the Silver medal from the London Spirits Competition. It is sold exclusively online at the Swan Knight Distillery website https://www.swanknightdistillery.com

About the London Spirits Competition

The London Spirits Competition is unique in its evaluation of spirits based on quality, value, and packaging. The event is organized by Beverage Trade Network, which hosts industry events worldwide. For more information, please visit: https://www.londonspiritscompetition.com