SANTA MONICA, Calif. - eTradeWire -- As digital advertising continues to shift away from passive impressions toward interactive, performance-driven engagement, Super League, Inc. (N A S D A Q: SLE) is positioning itself at the forefront of the next evolution in media. By placing brands directly in the path of play, Super League is redefining how companies connect with consumers across gaming, immersive platforms, mobile, social, and connected TV.

Recent strategic partnerships, product launches, acquisitions, and balance-sheet improvements highlight a company transitioning from turnaround to scalable growth — with a capital structure that is now among the most investor-friendly in its peer group.

A Strengthened Financial Foundation and Streamlined Share Structure

Super League's third quarter marked its strongest balance sheet in several years, supported by a $20 million private placement and zero debt. As part of a comprehensive equity restructuring, the company now reports an exceptionally low outstanding share count of under 840,000 shares, creating a highly attractive capital profile as SLE approaches profitability.

Management has paired this financial reset with disciplined cost controls and operational focus, narrowing operating losses by 23% on a cash basis year over year while expanding gross margins to 45%, up from 39% the prior year.

AI-Driven Playable Media Expands Through AdArcade Partnership

On January 28, Super League announced an expansion of its exclusive partnership with AdArcade, introducing new AI-powered playable media capabilities that allow brands to transform existing video ads into interactive gaming experiences — at scale and with minimal incremental cost.

AdArcade's patented Native Playables® technology converts traditional video creative into playable units that run seamlessly within rewarded mobile video inventory. With the launch of AdArcade's AI-powered Creative-as-a-Service (CaaS), brands can now extend video campaigns into high-engagement gaming environments without disrupting standard buying workflows.

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By integrating this AI-driven automation into its broader distribution ecosystem, Super League is enabling brands to turn passive video spend into measurable, omnichannel interactive media, unlocking new efficiency and performance across one of the most attention-rich environments in advertising.

Psychology-Based Audience Intelligence via Solsten Partnership

Super League further expanded its AI capabilities with an exclusive strategic partnership with Solsten, an audience intelligence platform built on psychology-based insights rather than traditional demographics.

Through Solsten's proprietary psychographic models — derived from opt-in data from millions of individuals — Super League can now identify core motivational drivers such as status, autonomy, or belonging, and integrate those insights directly into campaign planning, creative development, and optimization.

This allows brands to align playable experiences with why audiences engage, not just who they are — resulting in deeper resonance and stronger performance across gaming, mobile, social, digital video, and CTV.

Bridging Physical and Digital Worlds with Roblox Theatre Experience

Super League's ability to deliver culturally relevant, scalable immersive experiences was on display with the launch of a Roblox virtual theatre experience for Regal in celebration of National Popcorn Day.

For the first time, a major cinema chain invited Gen Z consumers into a virtual movie theatre, complete with a custom "endless runner" game, digital collectibles, and real-world rewards redeemable at Regal locations nationwide.

Built on a scalable framework, the virtual theatre is designed to evolve alongside new film releases — transforming movie marketing into a persistent, interactive destination rather than a one-off campaign.

Acquisition of Let's Bounce Expands Full-Funnel Capabilities

In January, Super League acquired Let's Bounce, Inc., a marketing technology company focused on scalable, measurable engagement inside gaming and user-generated content (UGC) environments.

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The Bounce platform expands SLE's capabilities across:

• Turnkey in-game activations
• Loyalty and repeat-engagement mechanics
• Improved campaign measurement and attribution

With 94% of Gen Z and 96% of Gen Alpha actively gaming, Bounce addresses one of the industry's biggest challenges: providing advertisers with reliable attribution and performance metrics that justify reallocating budgets from traditional digital media into gaming and immersive channels.

The acquisition is expected to contribute immediately to revenue momentum and accelerate Super League's path to profitability.

Leadership and Strategic Partnerships Support Long-Term Growth

Super League also strengthened its governance and strategic oversight with the appointment of Marti Frucci, a seasoned investment banking executive with more than $20 billion in transaction experience, to its Board of Directors. CEO Matt Edelman assumed the role of Chairman, reinforcing leadership continuity as the company enters its next growth phase.

In parallel, Super League continues to expand its ecosystem through partnerships with Meta-Stadiums™ TasteViral, ES3, and AdArcade, enabling brands — particularly in QSR and food delivery — to convert culture, creativity, and play into deeper engagement and increased purchase behavior across multiple channels.

Positioned for the Next Era of Digital Advertising

Super League reaches more than 190 million U.S. consumers through immersive platforms such as Roblox and Fortnite, while working with global brands including Google, Panda Express, Lionsgate, and Bazooka Brands. As marketers seek alternatives to declining traditional digital formats, playable media offers a compelling solution — combining attention, interactivity, and measurable outcomes.

With AI-driven creative automation, psychology-based audience intelligence, a strengthened balance sheet, and a highly streamlined share structure, Super League enters 2026 positioned to scale responsibly and deliver long-term shareholder value in an increasingly play-powered digital economy.

For more information:
🌐 www.superleague.com

Media Contact:
Super League, Inc. (N a s d a q: SLE)
📧 SLE@mzgroup.us
📞 203-741-8811

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