MONTREAL - eTradeWire -- ZIRO proudly announces that its CEO, Steven Karachinsky, has been named UC All-Star by UC Today. This prestigious recognition underscores Steven's visionary leadership and unwavering dedication to driving excellence within the Unified Communications (UC) industry.

Since taking the helm at ZIRO, Steven has spearheaded remarkable growth and achievement. Under his guidance, the company has developed groundbreaking tools that revolutionize how businesses migrate to Microsoft Teams Phone.  These innovations boast an impressive 80% reduction in customer burden and a staggering 90% fewer errors, translating to industry-leading time-to-value and exceptional customer experiences.

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"I'm incredibly honored to be named a UC All-Star by UC Today. This recognition is a true testament to the hard work and dedication of our entire team at ZIRO. We're constantly striving to push the boundaries of unified communications, and being acknowledged by such a respected publication is incredibly motivating. We look forward to continuing to innovate and deliver exceptional UC experiences for our customers," said Steven Karachinsky, CEO of ZIRO Inc."

Beyond product development, Steven has fostered a thriving network of partners and advisors, solidifying ZIRO's position as a true channel champion. This collaborative spirit also extends to ZIRO's partnership with Microsoft.  ZIRO's deepening collaboration with the Converged Communication Customer Success Team ensures unparalleled support for our clients.

In his interview with UC Today, Steven illuminates his leadership philosophy, emphasizing the importance of maintaining unwavering focus and overcoming decision paralysis. He credits his commitment to coaching and surrounding himself with exceptional talent as key ingredients in his success story. Steven also highlights the power of staying present and neutral, referencing Trevor Moawad's book "It Takes What It Takes" as a significant influence on his leadership style.

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Looking towards the future, Steven identifies ZIRO's primary challenge for 2024 as maintaining laser focus and team alignment. Their ambitious goal? To become the #1 Microsoft Teams Calling Company in North America. Steven underscores the importance of every team member understanding and embodying this mission to propel them closer to achieving it.

As the industry embraces AI technologies, Steven recognizes the game-changing potential they hold for ZIRO and its clients. He emphasizes that ZIRO is well-positioned to capitalize on this trend by focusing on its core strengths and innovative problem-solving capabilities.