CHICAGO - eTradeWire -- Star Performance Marketing, a top ten U.S. automotive digital marketing and advertising services agency, is pleased to announce the appointment of Rob Mancuso as Vice President Midwest. In this role, Mancuso will oversee the company's expansion into America's third-largest automobile market, following impressive growth on the East Coast.

Mancuso brings over 25 years experience in automotive retail and allied industries. He has previously served as dealer principal for multiple franchises and as Senior Vice President of Corporate Communications at Aon Warranty Group, where he led advertising, branding, events, and media relations. He sits on the board of directors of the Chicago and Northern Illinois Better Business Bureau.

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"We are thrilled to welcome Rob to our leadership team," said Steven Bergman, CEO of Star Performance Marketing. "He brings a wealth of experience, strategic vision, and a proven track record of success that will help us continue delivering exceptional value to our clients while expanding our capabilities into the Midwest region."

Mancuso holds a degree in psychology from Princeton University and has been recognized for his contributions to both the automotive industry and the city of Chicago. He is the author of a book about family business.

"I am excited to join Star Performance Marketing and be a part of its dynamic growth initiative," said Mancuso. "I look forward to working with our best-in-class team and leveraging our industry expertise to support dealers throughout the Central U.S."