TORONTO - eTradeWire -- Spire Strategy Group, founded by Nicolle Sirisko, MBA, has officially launched as a human-centred, AI-native consulting collective redefining how organizations scale by uniting people, process, and intelligent systems for sustainable growth. Originally founded in 2022 as a boutique consulting practice, the firm rebranded to Spire Strategy Group in 2025 to reflect its expanded team, service offering, and collective delivery model.

After more than a decade leading large-scale transformations, Sirisko saw a recurring challenge: organizations either had strategies that never left the page or operations running without strategic direction. The result was the same: teams working hard but struggling to move forward with clarity or purpose. "I've seen too many organizations with brilliant ideas and capable teams struggle because their foundations weren't built for growth. I wanted to create a consulting model to fix what's broken, fuel what's possible, and help businesses scale with purpose," said Nicolle Sirisko, Founder and CEO of Spire Strategy Group.

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Harvard Business Review has reported that almost 70% of well-formulated strategies fail due to poor execution, often due to misalignment between planning and delivery. Spire closes that gap by combining senior-level consulting expertise with AI-powered insight to deliver practical, scalable solutions. Spire applies its proprietary Find, Fix, Fuel framework to guide growth: Find what differentiates clients in the market; Fix systems and processes to strengthen performance; and Fuel momentum through execution that drives visibility and demand.

Spire's collective model brings together seasoned consultants and independent specialists, many with experience from top global consultancies and Big Five firms. Instead of fixed teams or layers of junior resources, each engagement is powered by tailored project teams built intentionally around client goals and operating context. The result is a flexible, high-impact approach that combines strategic oversight with hands-on execution, without the overhead of traditional consulting firms.

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Since its soft launch in Summer 2025, Spire has begun partnering with organizations across North America. Looking ahead, the firm plans to expand its consultant collective and set a new standard for how consulting is delivered, combining human intelligence with technology to create agile, purpose-driven organizations.

About the Founder
Spire Strategy Group was founded by Nicolle Sirisko, a seasoned executive, consultant, millennial leader, and former Chief Operating Officer in professional services and marketing firms. She's led cross-functional teams, managed multi-million-dollar portfolios, and designed systems that drive profitability and operational excellence. Nicolle is a recognized speaker and facilitator, having delivered sessions at Collision Conference, TechConnex, and Lean In Toronto, where she advocates for inclusive leadership and the future of work.

www.spirestrategygroup.com