SOUTHWARK, U.K. - eTradeWire -- Spin, the award-winning London-based social media agency (https://spinbrands.com/), has announced the appointment of George David as Group Commercial Director.

In his new role, George will lead Spin's commercial strategy, drive revenue growth, and deepen client partnerships across the agency's growing portfolio.

George joins Spin from Wilderness, an agency acquired by Havas, where he was Head of Growth. Prior to that, he held the position of European Business Development Manager at Anomaly, a global advertising agency.

His career reflects a consistent track record of building commercial functions and driving growth at some of the most respected names in the industry.

Reporting directly to Co-Founder Max Whicher, George will be responsible for developing new business and shaping the commercial direction of the agency's portfolio including Spin, YouTube specialists Be A Bear and production house Tiny Studios as it continues to grow globally.

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Max Whicher, Co-Founder, Spin said "George is exactly the kind of commercial talent we've been looking for - someone who doesn't just understand how to win business, but genuinely gets what brands need from social in 2026.

"His energy, his experience, and his instincts are a perfect fit for where Spin is headed. We're delighted to have him on board."

George David, Group Commercial Director, Spin said: "Spin has built something genuinely special - a team that creates social content people actually want to engage with, and a culture that attracts brilliant creative talent.

"I'm thrilled to be joining at this stage and can't wait to get to work helping more brands discover what Spin can do for them."

This launch comes off the back of a string of recent successes, including competitive pitch wins for Fortnum & Mason, Five Guys and National Rail, and the retention of clients including Paramount, Channel 5 and Instax.

Spin was crowned 'Social Media Agency of the Year' at last year's Europe Agency Awards and highly commended at The Drum Awards for Agency of the Year. With 8+ people globally, Spin continues to scale with momentum and purpose and has recently launched in the APAC region.