MOOREFIELD, W.Va. - eTradeWire -- South Branch Smokehouse is adding a new reason for guests to stop in any time of day: all-day breakfast.

Beginning Friday, March 27, 2026, South Branch Smokehouse will officially roll out its new all-day breakfast menu, bringing Texas-style morning favorites to Moorefield from open to close. The new offering builds on the restaurant's brand promise of bold flavor, warm hospitality, and a dining experience rooted in "Texas Traditions, Highlands Flavor."

The breakfast menu features a lineup designed to give guests flexible, craveable options throughout the day. Highlights include build-your-own breakfast bowls and sandwiches, housemade buttermilk biscuits and gravy, and a variety of sides and drinks. Guests can customize bowls or sandwiches with add-ons such as onions, peppers, tomato, cheddar, gouda, pepper jack, pulled pork, chopped brisket, bacon, and smoked ham. Signature items include a fried potato bowl with egg, breakfast sandwiches or wraps on a biscuit, Texas toast, brioche bun, or flour tortilla, and biscuits topped with either sausage gravy or smoked brisket gravy. The menu also includes sides like fried potatoes, biscuits, bacon, and scrambled eggs, along with drinks including hot coffee, iced coffee, orange juice, sweet tea, and soda.

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Located in Moorefield, South Branch Smokehouse has positioned itself as a destination for locals, families, food lovers, tourists, and regional businesses, with marketing priorities that include building brand awareness, driving repeat visits, and increasing engagement around menu and catering offerings.

South Branch Smokehouse is open daily at 1542 US-220 N, Moorefield, WV 26836. Guests can dine in, order to-go, or order online.

For more information, visit South Branch Smokehouse online at https://southbranchsmokehouse.com or follow the restaurant on social media @SouthBranchSmokehouse.