BOSTON - eTradeWire -- The 16th Annual Las Vegas Travel Agent Forum (LVTAF) concluded last week at the Paris Las Vegas Hotel, marking another sold-out success for Travel Show Marketing Group. The event served as a powerful convergence of the industry's most dedicated Travel Suppliers and Agents, fostering thousands of meaningful touchpoints through education sessions, 1:1 meetings, a global trade show floor, and specialized networking.

"The energy on the floor this year proved that the partnership between Travel Suppliers and Agents is stronger than ever," said Jim Cloonan, President of TravelSMG. "There is simply no substitute for the collaboration built through in-person engagement. By providing a face-to-face environment where Agents build direct supplier relationships, we are empowering the next wave of travel growth."

This year's program also introduced a broader range of immersive and hands-on experiences to complement traditional presentations:

• Advanced Travefy Programming: This year's event featured two distinct opportunities for Agents to master their tech stack: the Innovation Lab, which built a live Hawaii itinerary on-stage and Travefy Live, an immersive class focused on streamlining workflows and mastering CRM tools.
• Sandals Presentation: A curated lunch featuring a deep dive into the brand's newest developments and upcoming Caribbean opportunities.
• Expansive Trade Show Floor: The industry's most diverse trade show floor featured hundreds of Travel Suppliers from around the globe.
• Strategic Educational Tracks: On top of tailored sessions focused on sales/marketing strategies, Agents enjoyed product and destination training from Visit Anchorage, Sardinia Tourism, Avanti Destinations, AvantGarde Vacations, and a collaborative session from Tourism Australia / Air New Zealand.
• Travel Agent SELECT Delegation: LVTAF's hosted application-based program for top-tier Agents, facilitated hundreds of one-on-one appointments to foster deep business connections.
• Elevated Networking: Attendees enjoyed a diverse social calendar, including a poolside reception and an exclusive evening for the SELECT delegation at the F1 Arcade. This mix of evening events and the organic, informal networking that happened between sessions ensured a constant exchange of ideas and the strengthening of business bonds between Suppliers and Agents.

Registration is now officially open for the 2027 event, taking place once at again at the Paris Las Vegas Hotel, March 21 - 24, 2027. Suppliers interested in the 2027 show can contact Jim Cloonan, at jim@travelsmg.com or request more information at https://www.travelagentforum.com/

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ABOUT TRAVEL SHOW MARKETING GROUP
Travel Show Marketing Group (TravelSMG) is an independent organization offering solutions that drive success in the B2B leisure vacation market. Since 2009 TravelSMG has partnered with thousands of tourism clients to engage and empower the North American Travel Agent community through education, networking, and global experiences. For more information on TravelSMG and their events visit www.TravelSMG.com