BETHLEHEM, Pa. - eTradeWire -- Social T Marketing & PR, an award-winning Lehigh Valley-based boutique marketing firm, announced today the addition of Social Media Coordinator Rylie Murphy.

"From the moment Rylie joined us as an intern, it was clear she had the attention to detail, creative spark and a natural understanding of strategic communication," said Tina Hasselbusch, owner and president of Social T Marketing & PR. "We take great pride in mentoring the next generation of marketing professionals and creating space for emerging talent to launch their careers right here at Social T."

As a social media coordinator, Murphy supports Social T Marketing & PR's three-team social media department. In her role, she develops and executes high-quality, engaging content across multiple platforms, manages social media campaigns, supports client communications and strategy, assists with paid media efforts, and ensures the smooth execution of internal workflows and deadlines.

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Murphy earned her bachelor's degree in business management and marketing from Moravian University in 2025, where she gained a strong foundation in digital content creation and social strategy. She spent over two years managing social media for Moravian University's Center for Global Education, sharpening her skills in brand storytelling and engagement.

"Interning at Social T Marketing & PR has provided me the chance to learn from an incredibly supportive and talented group of professionals, and I'm grateful for the opportunity to continue working in an environment that truly values mentorship and professional growth," said Murphy.

Before joining the team full-time, Murphy supported Social T Marketing & PR as a social media/digital marketing intern from January 2025 to April 2025, and then as a part-time social media coordinator starting in June 2025.

Murphy's addition underscores the marketing agency's commitment to nurturing talent and empowering the next generation of women leaders.

Meet Social T Marketing & PR's entire team by visiting www.socialtmarketing.com/meet-the-team.