EDMONTON, Alberta - eTradeWire -- So Pretty Cara Cotter Announces Official Licensing Deal with the National Hockey League Amid Edmonton's Stanley Cup Playoff Run

"Hockey Never Looked So Pretty: Your Good Luck Charm On And Off The Ice, For All Fans New And True"

EDMONTON, AB - So Pretty Cara Cotter, the Canadian female-founded jewelry brand celebrated for its feminine, modern, and empowering designs, is thrilled to announce an official licensing agreement with the entire National Hockey League (NHL).

Launching Fall 2025, this landmark collaboration brings together hockey culture and elevated jewelry design, inviting fashion-forward fans to showcase their team spirit with sophistication, symbolism, and sparkle, from game day to every day.

"This partnership is deeply personal for us," says Cara Cotter, founder and creative director."Hockey is part of our Canadian identity, and we saw an opportunity to create something truly unique — jewelry that celebrates your team, your story, and your strength, all in one."

With the campaign slogan "Hockey Never Looked So Pretty. Your Good Luck Charm On And Off The Ice, For All Fans New And True", the collection offers a fresh, emotionally resonant way for women to connect with the game they love, through jewelry that's both stylish and meaningful.

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What's Next

The debut collection will spotlight a select number of NHL teams, with the Edmonton Oilers leading the charge. Further team reveals are being kept under wraps until the official launch this Fall - just in time for the start of the new hockey season.

Each piece in the NHL Collection tells a story of pride, nostalgia, and femininity, blending licensed team elements with the brand's signature high quality materials.

The collection will be available exclusively at soprettycaracotter.com and through select online and brick-and-mortar retail partners beginning Fall 2025.

About So Pretty Cara Cotter

Founded in 2005 and based in Edmonton, Canada, So Pretty Cara Cotter is a female-founded jewelry company known for its modern yet timeless collections. Each piece is designed to be unique yet versatile, luxurious yet accessible, and perfect for layering or standing alone.

So Pretty creates high-quality, meaningful jewelry with fine materials at an attainable luxury price point, empowering customers to express their story with confidence and beauty.

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