SHEFFIELD, U.K. - eTradeWire -- SmoothSale (https://smoothsale.co.uk/), one of the UK's leading cash house-buying companies, has selected multi-award-winning digital agency The SEO Works (https://www.seoworks.co.uk/seo-agency/) to manage its SEO and Digital PR strategy and provide expert website support.

The fiercely competitive market that SmoothSale finds itself in, has meant that they are no stranger to utilising digital marketing channels to grow. Until recently, their strategy had a strong focus on paid advertising, more specifically Google Ads. Whilst this was definitely effective, the increase in competition made it more expensive and difficult to obtain leads - forcing the SmoothSale team to re-evaluate its current strategy.

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One channel that they identified to have the most potential was organic search. This was seen as the perfect way to diversify their approach with a more long-term strategy, whilst developing trust with their potential customers.

This prompted a comprehensive search for a digital agency partner that had a strong SEO pedigree and could also offer complimenting services that could be delivered in strategic unison. This led them to The SEO Works, who were able to service this need to an award-winning standard.

Upon receiving the enquiry, the award-winning SEO team carried out an extensive audit of the SmoothSale website and identified that there were crucial areas of SEO compliance that needed improvement.

The detail of their proposed strategies, along with a proven track record and ability to provide these services in an integrated fashion, made The SEO Works an ideal partner for the project.

"Partnering with The SEO Works gives us the opportunity to strengthen our digital presence, build trust with homeowners, and stay ahead of the curve. We're excited about the potential this partnership can achieve and the positive impact it will have on helping more people sell their homes with confidence." said Rob Harrison, Director of SmoothSale.

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With limited historical SEO work on the site, the campaign aims to establish a solid foundation by adhering to proven best practices. Leveraging the agency's award-winning SEO techniques, the team will focus on building high-quality content for the site, bolstered by a digital PR link-building strategy to establish strong authority in search rankings. In addition, the expert web team will implement several technical changes, all with an SEO-first approach. This ensures every aspect of the site is optimised for search performance from the ground up.

"The opportunity to play a part in the growth of an exciting company such as SmoothSale is one that we will truly relish here. Helping companies stand out from the competition within the search engine results is what we do best, and I'm confident we can make this happen by following our award-winning approach!" said Alex Hill, Sales Director of The SEO Works.