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There are several advantages that a single operated newsletter offers.
1 - You can create a subscription base without becoming a social media influencer.
2 - You can control the platform. This is something you can not do with YouTube, Facebook or Instagram.
3 - You get paid directly for the content provided to your readers. This eliminates the possibility of having the big platforms shut you down.
One of the greatest advantages of having your own single operated newsletter is that you can leverage the CENTS model.
Cents is an acronym for:
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To have true financial freedom you must control the product.
You must create a barrier to entry for your competition. This is sometimes called a moat. With a single operated newsletter, the moat is your subscriber database.
You must create the kind of content that your readers will eagerly pay to access.
You must be able to separate labor from your income. This is the only way to attain financial freedom.
And finally Scale.
Your offering must have the ability to scale. This means that you can maximize your return on revenue in a cost-effective manner.
Listen to this episode to learn more:
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