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A newsletter is a tool used to communicate regularly with your subscribers (the people reading it), delivering the information you want in your email boxes, these messages can contain simple text or a structure composed of images and formatted text.
What is the purpose of a newsletter?
Newsletters are often used by people who have websites, blogs, or e-commerce to advertise a product, content, article, communicate an event, or engage in remarketing campaigns, such as the abandoned cart — not forgetting the typical transactional communication (order confirmation, sending, etc.).
Speaking more globally, the newsletter has the following purpose:
Maintain a Regular Contact
That your website or blog does not fall into oblivion
Increase Visitors, Encourage Visitors to Visit
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Send Different Types of Content to Relevant
Create Visiting Habits
What makes a newsletter so effective a marketing tool for businesses?
Email marketing, where newsletters are included, continues to be an inescapable topic when it comes to digital marketing, because it may be the channel where we can further personalize our communication and, if well worked, do not massacre the user with repeated messages or useless.
However, as necessary as that is the low cost that each shipment has.
If you have an e-commerce you surely know how much this can impact your sales, your profit margin, and also the potential that brings you into the relationship with your customers.
So is it worth investing in email marketing and in sending newsletters? Of course yes!
However, is it easy to send newsletters? Not really.
Also, the truth is that there are many businesses already understood that email marketing and the sending of newsletters works, however, do not know how to start and so are leaving an essential tool on the table.
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In practice, the sending of a newsletter presupposes multidisciplinary knowledge, since the one who sends the newsletter, has to elaborate the design of the newsletter, to prepare the message that wishes to pass, to define objectives, to send and to know to analyze the results of this sending.
- What is a Single Operated Newsletter?
For a long time, emails had two primary functions:
1) direct peer-to-peer messaging (your friend emails you a funny link or life update) or business transactions (a brand solicits your patronage
2) a publisher sends you something to read.
(Finish reading at the link below)
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