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Most of the people get confused by this term as they believe that it is just synonym or exact keywords, but on the contrary they are type of keywords which has similar meaning. For instance, If you are creating your page with primary keyword of "Digital Marketing", then you may target similar keywords in your content as "Internet", "SEO", "Online Buying and Selling" and various other related things. As there is a term "Semantic" in LSI which itself explain that meaning or interpretation of a word or phrase.
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LSI technique is helpful for searchers in the sense that whenever they search online, by searching those possible keywords which are targeted on your pages which enables searchers to get relevant and exact results by making your website appear on top of the search result page. LSI is generally a recovery application by the technology known as LSA (Latent Semantic Analysis). LSA is a type of technique which assists in analyzing connection between a number of documents and the terms they comprises by making similar or related concept to the document and term.
Whenever the searcher searches for appropriate result, they expect that the result should be precise and relevant to the search term. Therefore, while creating posts, you should analyze the market in your niche topic and extract useful insights from audience about your topic. Gradual increase in density of content in search engines in a sequential manner, one realizes the fact that they are powerful libraries which yields systematic and relevant results according to the demand of customer.
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It can be said that SEO and LSI if both executed correctly in a balanced manner, then it may assists you in achieving greater visibility on SERP (Search Engine Result Page). But it may be kept in mind that do not add multiple number of keywords in your content as it may leads to keyword stuffing. By building link on other sites to enhance ranking (off-page SEO), by optimizing the website content (On-page) and by targeting similar words in your content (LSI) will be a great combination and no one can stop you to achieve you ranking at #1 on SERP.
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